New extreme high engagement slideshow format for Social Apps

Found this really strange account. It's using a 2- or 3-slide format that gets an insane amount of engagement.

This one video alone has over 40,000 comments.

It's a format that could be used or adapted for social or dating apps. If you can somehow include a call-to-action through automated DMs, or use it to drive traffic directly to your app (for example, "we created a group chat on [app X]"), it could work really well.