February 18, 2026· 1 min read
It looks like the App Store and acts like the App Store… but it’s not.
In episode 41 of App Breakdown, we break down why Apple built a separate app just for Apple Games. We dive into the UI and UX choices, the growth play behind it, and the business model designed to turn Arcade into a premium gaming brand on iOS.
Is this a smart "walled garden within a walled garden," or just extra bloat?
Let’s find out.
Binge the show.