Fide.co is a high‑end platform for professional networking and career management. To grow on TikTok, they partnered with @exrecruiterdiaries, a creator who knows the recruiting world inside and out.
@exrecruiterdiaries shares interview sketches where he plays both parts: the tough recruiter and the nervous candidate.
"THIS ONE QUESTION GOT THE CANDIDATE THE JOB", hit 345.4K views.
But the views remain low:
While Fide.co focuses on education, competitors like LockedIn AI are racking up 6,000x to 8,000x more views using a simple formula: voyeurism, risk, and AI.
@lockedin_ai – "My boyfriend does everything to secure the interview…" → 10.6M views
They show someone using a secret tool to beat a difficult system.
For Fide.co to break out, @exrecruiterdiaries needs to stop being the teacher and start being the target.