September 18, 2025· 1 min read
Even though Hevy doesn't get much organic reach, this hook and video style worked for them, pulling in almost 200k views.
“POV: you just found out that the gym’s Strava exists”
Link to video: https://www.tiktok.com/@hevyapp/video/7539936100186361110
The video ends by showing stats and the user's handle in a Strava-style format.
These kinds of comparisons, like "Cursor for X" or "Airbnb for X," work well because they link a new idea to an app everyone already knows. Before, we highlighted "Duolingo for X" as a strong example.