Sometimes I find new formats, and I know straight away they’re undervalued bangers.
This one is a great example, and the data proves it:
The creator made a new account (he mentions it in the first video) after moving from the UAE to the UK, and the new account is already at 3.5M views with a strong outlier spread.
In most videos, he talks about his payday and makes skits about what he can't do because he's broke. He features Revolut there, but you could imagine featuring any other finance app.
I think it would also work well with other visually strong niches like dating apps. You could "tiny hand" the guy on the app, then "tiny hand" the date time, or "tiny hand" the guy in real life. It's essentially creative skit storytelling.
The quick hits, random surfaces, and tiny hand sound effects make this format work really well.
Find the account here: https://www.tiktok.com/@mr.tiny.hand