March 11, 2026· 1 min read
There is this new trend hook appearing everywhere right now: "Everybody's in a relationship. Maybe I should try again too?"
Exposed used that viral hook and combined it with the text notification hack, and it took off.
It's subtle, but when you repeat it at scale, and the notification actually fits the story, it can really perform.
We liked this one a lot because it combines two growth hacks in a smart way.