10 Million Views With Peak CTA Placement

Last time we covered Cantina, one new account had broken out by pivoting into story-led chat reveals.

The app is used to build expressive AI characters and turn them into shareable videos.

Just over two weeks later, that same creator is still climbing fast, and the format is spreading across more of Cantina's network.

The original breakout from @buddychats, posted on March 23, went from 11.9M views to 29.1M views.

And across the full network, Cantina pulled 65M views in the last month, with more creators repeating the same format:

-> shocked face, strong personal hook, emotional tension, then phone reveal.

Just a few days ago @megannkathleen did 10M views with the hook:  "my dog just died. and this is how my mom decides to tell me."