Yope already proved the multi-language UGC playbook with Spanish-first creator accounts in the social app niche.
But their latest hits are coming from Vietnamese creators and English GRWM content.
In Vietnam, Yope is being framed as a relationship and friend-update habit.
Translation: "Wherever you go, whatever you do, remember to take photos for me because I only wake up at 12."
5.3M views
Another creator pushed the list format: "Things boys only do when girls make them do it
take photo booth pictures
download Yope
buy coffee and cake
voluntarily take photos for her
film TikToks together”
1.1M views
The English test is moving in a different direction.
One recent video uses a long get-ready-with-me format with the hook:
"how to document the best summer of your life"
It reached 1.4M views.
The creator talks while doing her makeup and talks about how she will capture summer moments with friends. The app demo appears on the top right of the video with the screen recording showing daily photo updates from different people.
For now @zoe.yope is the only English Yope creator consistently doing the talking/narration format.
She did two other hits repeating the same format: 636.4k views and 24.9k views
Might be a format worth repeating (or stealing).