Loverzz is back with one of the most repeatable format in the niche: face-to-face couple questions. But this time, instead of only answering out loud or pointing at options, the creators now use cups of water as the answer mechanic.
Since February, @loveby.davina has generated 18.5M views by pushing this format.
And we’re seeing their best performing account @ariellelovezzdylan adapt the water format as well.
One recent example hit 5M views:
“cheating or disrespect?”
And another one hit 2.9M views one week before.
It makes the video more watchable because there is a small physical action every time they answer.
The question creates the debate, but the cups create the visual payoff.
Their strongest hooks are built around uncomfortable relationship questions: