Parrot continues to evolve in the language-learning space, carving out a niche with its viral "Learning Spanish is So Weird" format.
Over the last 30 days, they generated 12.5M views with a format that is being repeated across their growing creator network of creators.
You can spot them easily through usernames like [name]learningspanish, all pushing the signature "logic-error hooks"
We covered some of their posts about two weeks ago, and since then, they've doubled views from 833.6k views to 2.1M views with:
"Learning Spanish is so weird because wdym that to me 'gracias' means 'thank you' but to a Spanish speaker 'thank you' means 'gracias”
and from 498.8k views to 1.4M views with a similar hook.
Another example hit 1.3M views where the CTA is directly in the hook:
"No one warns you that once you start actually learning Spanish for real (not 'the apple is red' stuff) you'll start thinking in it mid-conversation and it's lowkey terrifying… i've been practicing on parrot and now I'm yapping to myself in Spanish"
These hooks are designed to confuse the audiences in a relatable way, particularly targeting the spanish language-learning community.
It’s their best format yet with @ana.learningspanish leading with 15.7M views across 293 videos.
In the last week they’ve been testing a new type of hook and the “keeping your hands busy” while you film hack:
"For new Spanish texters: jaja = lol, xfa = pls, ns = idk…" which provides new Spanish texters with commonly used texting abbreviations.
These are currently sitting at 519.3k views and 354.6k views