In the last 30 days, Dih’s network pulled 3.5M views.
They’re running near-identical pages on both Tiktok and Instagram, all pushing the same hooks and the same format without reinventing the content.
On top of that, their core accounts are uploading ~20-22 times a week (basically 3 posts/day).
It's volume and repetition play. And across the network, they've already stacked roughly 26M lifetime views.
- @dih_app 6M total views
- @dih.app 5.7M total views
- @dih_app 5.3M total views
- @the_dih_app 5.2M total views
- @dih.app_ 3M total views Then a couple smaller ones: @dih_app7 (563.7K), @dih_app2 (182.7K).
If you look at their most performing account @dih_app, you’ll notice a lot of the thumbnails look like the same person in the same framing, with small changes. That's exactly what you'd expect from AI portraits / face swaps.
You can "create" endless variations without needing a real creator pipeline.
It’s also always a short hook, often a quote bait.
Two videos went viral in the last month with quote baits
"ur dih is perfect size" -> 344k views
“ur puh too tight” -> 149.1k views
They're also testing faceless formats across platforms: one faceless clip pulled 851k views on Reels, and that’s content they’ve posted on TikTok too.