“Bad news for my wallet, I woke up”: 12.1M Views

This trend uses one hook: "Bad news for my wallet, I woke up" to setup for what you like to spend on.

The value is in the setup.

1. Show who’s spending
Start with the thing the audience already spends money on.

2. Make the habit specific
Frame the spending around a clear behavior, craving, obsession, or routine.

3. Bring in the app
Use the app as the tool that helps manage or track that habit.

5.3M views

4.8M views

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Sound: https://www.tiktok.com/music/original-sound-7618580704062769938