New Productivity App Finds 50% ER Outlier

Zensi is one of the newest productivity apps on TikTok, but it's already showing early signs of a format that could scale.

The app is less than two months old and is already beginning to grow on TikTok with eight creator accounts.

One creator has already discovered a format driving a 50% engagement rate from a video with just 9.8K views but 976 comments.

The concept is a ritual style format where the creator holds a handwritten "A+" card beside a candle, as if manifesting the grade.

"Skipping = FAILING your exams 💚💚"

This format is clearly inspired by one used by Turbo AI. They tested it several times, and one of their videos reached 2.5M views.