1. Bad news for my wallet, I woke up
This trend uses one hook: "bad news for my wallet, I woke up…" then finishes the sentence with the thing you always end up spending on.
You can also easily adapt it for other niches - "bad news for my liver, I'm going out" or "bad news for my diet, just got my period".
How to use: start with the thing your audience already spends too much on, then use your app as the solution to manage it.
5.4M views
4.9M views
2.1M views
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2. My camera roll is getting full
This trend is built for photo and memory apps.
It starts with "my camera roll is getting full, let me delete some stuff" and then flips into "oh wait…" when the creator starts finding old photos and clips that feel too emotional to delete.
How to use: this works really well for memory, photo-sharing, journaling, family, or travel apps. The app should feel like the place those moments get saved instead.
11.9M views
6.5M views
6.5M views
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3. Rage-bait couple questions
This couple trend keeps evolving.
Creators ask uncomfortable, debate-heavy relationship questions and turn the answers into the whole video.
Some creators are now adding extra answer mechanics to make the format more watchable (eg; filling cups of water) as the way each person responds.
How to use: use uncomfortable or debate-heavy relationship questions, then add a physical answer mechanic so the format feels more interactive.
13.1M views
5.5M views
See how to use this format here.
4. What’s your love language
This love-language trend has moved into travel content.
It starts with "what's your love language?" then twists the answer into travel-specific lines like "words of confirmed flights" or "acts of vacation."
How to use: use clips from a trip then make the app feel like the reason the trip got booked, planned, saved, or remembered.
2.7M views
2M views
2M views
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5. I'm Glitching Help
Another week, another spiral trend is picking up on TikTok.
Creators post a normal selfie or low-effort clip, then overlay a line about making one small decision that somehow turns into a full mental crash.
How to use: pick one moment your audience can instantly recognize, then let the app sit inside the joke as the cause or the fix.
17.2M views
15.4M views
Find more examples at 15.2M views.
Read the full trend here.