Cooking App Pulls 9M Views in 30 Days With “Stolen” Hook

Clove is an AI recipe app that lets users save, import, and organize recipes from TikTok, Instagram, websites, and screenshots.

In the last month, they’ve been growing to 9.1M views using one hook that already proved it can travel across categories.

One video alone brought in more than half the views:

"I've been cooking for 2 YEARS & now I see THIS?" -> 5M views

Same format, different creator:

"I've been cooking for 5 YEARS and now I see this" -> 1.4M views

The videos open with a slightly shocked expression then move into the app demo.

It’s an easy format to create, get a batch of reaction clips from your creators, swap in different recipe examples, and keep reusing the same hook.