This format turns a private text exchange into a whole video.
It’s usually in the form of screen recording or screenshot of a conversation, usually iMessage or voice notes, where the woman sends a sharp reply, flips the dynamic, or turns the situation into a joke.
We’re seeing individual creators as well as apps doing really well with this format.
"Since he wanna break no contact through music." -> 6.1M views
“Just reminding you that im the boss and you'll do what I say 😘🤌🏻" -> 1.9M views
It’s a format that travels well across dating, relationship, and girl-talk content You’re reading a real interaction, waiting for a comeback that shifts the power.
We’ve already seen apps use versions of this really well.
Pure leaned heavily into text-screenshot carousel content with roast-style relationship framing.
@datingwithmads has been pushing this format heavily and is already sitting at 121M views.
Plug AI used a similar strategy with DM-behavior carousels and roast-style commentary.
RIZZ is close too. They’re pushing text conversation analysis + judgment format.