Back in January, we covered how Gizmo AI pulled 70M views using faceless StudyTok accounts.
Now they've entered phase two.
Instead of doubling down on faceless content, Gizmo rebuilt their network and are now running 70+ accounts in total, mixing:
- faceless StudyTok accounts
- more than 30 camera-facing UGC creators
And the shift is already paying off:
- $100K MRR and 500K monthly downloads
- 41M views
In the past 30 days, they’re hit 2.6M views.
Here are some of their best ones.
176.4K views:
“Which one are you?: A vs C student
116.4K views
"pov: you realize you're smart but you're the '8 hr study sesh […] gizmo app preacher, nervous before every exam' type of smart."
115.6K views
"Studying because this audio is my worst fear"
And even accounts that have started posting just a month ago are already pulling millions of views:
6.8M views
6.3M views
This is the playbook more apps are moving toward:
– Phase 1 → go faceless to test hooks & scale cheaply
– Phase 2 → launch UGC to make it feel human and drive installs
– Phase 3 → build a network
Track and analyse all their accounts here: https://app.shortimize.com/c/2a10E5Ud9IYUiT