In just 11 months, TallUp AI a height‑focused health & fitness app has already found three completely different ways to promote the exact same product.
Format 1: AI‑animated explanations
Their first account uses AI‑generated characters to explain how the human body works in relation to height.
"HEIGHT GETS COOKED" → 7.5M views
Format 2: Slideshow exercises
The second account feels fully TikTok native, with simple slideshow routines showing exercises that claim to help you "get taller."
"5’1 ➡️ 6’9" → 6.8M views
Format 3: Real‑world examples
The third account pulls from real athletes, especially basketball players, breaking down why they're so tall and what contributes to their height.
They've mastered the views. Now they need to show the app so downloads can finally catch up.