Moda is an AI‑powered design tool basically a mix of Canva + Gamma + PowerPoint with artificial intelligence.
They work with a creator, @sarafindjobs, who usually promotes the platform directly, just like creators do for other AI apps.
But this time, she tried something completely different.
Instead of presenting herself as the face of Moda, she starts the video acting like a regular independent creator.
She says she found a video from "another creator" who is supposedly associated with the platform and that this discovery "saved her work."
Then she cuts to the clip of this "other creator."
We don't know if that creator is even real, she might be AI‑generated.
The whole point is to make it look like she's just a normal person who found a useful tool through someone else when in reality, she's the one promoting Moda.
It's a subtle shift: instead of pushing the app directly, she's building a peer‑to‑peer discovery loop that feels organic, social, and trustworthy.