Who would have imagined that a project born in 1999 would only begin its TikTok journey in 2025.
DI.FM - Electronic Music Radio is an online electronic‑music radio platform.
The company was founded by Ari Shohat, who created the project in 1999 while studying Computer Science at Binghamton University.
It started as a single online trance station and slowly grew into the DI.FM platform we know today, becoming one of the biggest electronic music radio networks in the world.
Although the app has existed since 2010, the company only decided to invest in TikTok in 2025, launching a network of seven accounts.
All creators are using the same format->a close-up shot, EDM music in the background, a hook tied to a specific electronic music subgenre, and a clear mention of the app in either the video or the caption.
"how do I explain this feeling to people who don’t listen to EDM" → 1.6M views
However, none of these videos have generated strong organic traction yet.
Here you can have a look at the strategies music‑related apps are currently testing on TikTok: