March 27, 2026· 1 min read
This format is built on one setup where creators pull out an old sketchbook, binder, or notebook from years ago and open it on camera to reveal what's inside.
The hook is usually some version of: "oh look, my sketchbook from 2020! let's see what's inside!"
You or your creators can use this by swapping the sketchbook for any old finds that can be tied to your product. Old notes, old goals, old screenshots, old language exercises, old budgets, old journals, old playlists, old travel plans.
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Sound: https://www.tiktok.com/music/original-sound-7498857172020153110