November 4, 2025· 1 min read
It's a small tweak, but it makes a big difference.
Most e-com TikTok accounts are pulling off this clever hack: they change their display name (not username) to "Link In Bio."
On mobile, it shows up like this:
This gives them a free, eye-catching call-to-action in bold with emojis. It delivers the same punch as an ad CTA, but without spending a dime.
Another smart, subtle and sneaky move from e-com hustlers.
Full video: