Keywords Everywhere is a tool that adds keyword data to any search engine results page (SERP). In early 2026, the company launched its own trend database, too. In this guide, I'll walk you through what the Keywords Everywhere trend tool includes and evaluate how it compares to .
What is ?
is a trend spotting tool that helps you figure out what people are talking about online—and where those conversations are happening.
As a search engine optimization (SEO) professional, I use to better understand what products and industries people are interested in. I find it very easy to do this with thanks to the platform’s detailed trend reports that show me search volume, popularity by channel, and more. The available data goes far beyond what you get from Google Trends.
What is Keywords Everywhere?
Keywords Everywhere is a browser extension that creates an overlay on SERPs. When you have Keywords Everywhere turned on, you can see information about search volume in real time as you search—the metrics show up in a widget next to search engine results.
Keywords Everywhere also offers trend information, though this info doesn’t show up on a SERP. You need to visit a dedicated Keywords Everywhere Trends landing page in order to search their database and view trend graphs.
How and Keywords Everywhere Compare
| Keywords Everywhere | ||
| Trend Categories | 11+ | 11+ |
| Trend History | 15 years | 15 years |
| Data Sources | Search engines, social media platforms, online forums, news articles, blogs, e-commerce websites, podcasts | Google Search, Google Trends |
| Trend features | Database search, trend analysis, weekly trend reports, Meta trends, startup trends, product trends, TikTok trends, channel breakdowns | Database search, trend analysis |
| Other features | Keyword research tools, backlink checker, website traffic analyzer, AI visibility checker, and more | Keyword data, YouTube metrics, Instagram hashtag generator, AI prompt templates, and more |
Data sources
Marketers should know where their trend tools' data comes from, as this can influence how relevant the trend is to a specific industry or platform. For example, if I'm interested in search trends, I'll want to make sure that the trend tool I use includes Google search metrics. And if I needed to know what was popular on TikTok, I'd want to pick a tool that is geared toward social trends—not organic search data alone.
gathers data from a wide range of sources, including:
- Social media platforms
- Search engines
- Online forums (including Reddit)
- Media outlets
- Blog posts
- E-commerce companies
- Business websites
- Podcasts
Collected information gets analyzed by proprietary machine learning models that identify growth trends, calculate a trend change forecast, and highlight notable peaks and dips. From there, a human trend expert reviews the findings and:
- Validates trend authenticity
- Finds and filters out fads that can skew the trend data
- Provides qualitative insights about trend patterns
Keywords Everywhere
Keywords Everywhere doesn't specify where its trend data comes from, but the majority of the company's tools rely on data from:
- Google Search
- Google Trends
The Verdict: ' clear, published methodology and list of sources make the tool a particularly reliable source. You can see exactly where your trend data comes from, and know that human experts are helping to identify accurate spikes and dips. And because gathers its data from a mix of social, news, and search sources, it's a good choice for a wide range of uses.
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Trend Database
and Keywords Everywhere both provide useful trend metrics, but the information provided by each platform is different.
trend pages include:
- Detailed trend graphs with 15 years of history
- A one-year forecast of how the trend may change in the near future
- Google search volume for the previous month
- A full trend description
- Channel breakdowns that show trend popularity by social platform
- Key growth indicators including trend change speed, seasonality, volatility, and sentiment
- Related trends
also labels every trend with an easy-to-understand assessment of its growth pattern: exploding, regular, or peaked.
Keywords Everywhere
Keywords Everywhere, on the other hand, provides trend data that includes:
- A detailed trend graph with 15 years of history
- Google search volume per month
- A full trend description
- Bullet points describing the trend's core components
- An analysis of the political, economic, social, technological, legal, and environmental factors that influence each trend
- An overview of the underlying tasks or goals people want to solve when searching for a trend
- Key reasons why a trend resonates with consumers
Like , Keywords Everywhere also assigns a growth label to each trend: surging, steady, or peaked.
The Verdict: and Keywords Everywhere both provide a good overview of what a trend graph means. If your sole interest is understanding how a trend relates to your audience or larger global factors, then the Keywords Everywhere explanation will be useful. But if you're primarily concerned with understanding how trend popularity varies across different channels, and even seasons, then I recommend using .
Trending Topic Reports
Searching a trend database is great—but what about when you aren't sure where to start? The right tool can help you establish the best and most effective jumping-off point.
publishes regular trend reports and weekly newsletters that explain what trends are of particular interest to the populace. I've talked to numerous startup founders and marketers who specifically name these reports as their favorite part of the platform—and a tool that helps them know exactly what to focus on next.
The newsletter is free, and Pro Business subscribers can access additional reporting tools for more insights.
Keywords Everywhere
Keywords Everywhere doesn't offer additional trend reports. Information is limited to the details on each individual trend page.
The Verdict: offers the most supporting information about trends to watch. If you want to explore guided trend discovery and learn more about new industries and niches, then you'll want to use our tool.
Additional Tools
Both and Keywords Everywhere offer additional tools and features that trend users might find useful.
As an user, you can also take advantage of our free SEO tools that include:
- Keyword generators
- Competitor intelligence analysis
- Website authority and backlink checks
- AI visibility and rank analysis
also offers its users additional tools for exploring trends, including the:
- Meta trends analysis
- Tiktok insights list
- Trending e-commerce products list
- trends API
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Keywords Everywhere
Keywords Everywhere offers a different slate of tools, including:
- SEO keyword widgets
- Link metrics
- YouTube SEO widgets
- AI prompt generators
- Social media data
- An API for SEO metrics
The Verdict: Each platform's tools are helpful, and I've used both the free SEO tools and Keywords Everywhere in the past. Personally, I prefer ' SEO data, as is a Semrush company. I trust Semrush for accurate SEO information, so I trust , too.
The Best Free Trend Tool
While I can definitely see the value in the trend reports provided by Keywords Everywhere, I find the content a bit hard to sift through due to its formatting—there's a lot of text to take in.
Ultimately, I prefer for my work, as the clear, to-the-point explanations, charts, graphs, and forecasts are incredibly valuable. Being able to see the specific channels on which a trend is most popular is great, too—I then know that I shouldn't waste my time trying to promote a trend on LinkedIn if it's most popular on Instagram.
I suggest giving Pro a try, as this will allow you to see additional trend data that the free plan doesn't include. You can sign up for Pro and get a free seven-day trial right now.
And if you're interested in the SEO data that Keywords Everywhere provides, use our exclusive offer to start an extended, free Semrush trial at the same time. The two tools work together perfectly, and are a really valuable part of my marketing workflow—I'm confident you'll feel the same.