is a trusted trend spotting platform — and the only tool tailor-made to track trends on the ascent.
But it’s not the only option on the market. Whether you’re looking for a trend platform that’s fully focused on video content or you need a free solution to track trends, these 10 alternatives are worth a closer look.
1. Semrush Traffic & Market
The Semrush Traffic & Market toolkit adds trends and industry information into your existing Semrush account.
By purchasing this toolkit, you can:
- Analyze your target audience by market and region
- Identify different demographic groups’ interests
- Evaluate competitors’ website performance
- Find your strongest conversion opportunities for maximum growth
This Semrush toolkit is a good choice if you already have an idea of what market and audience you want to analyze. If you’re still in the earlier stages of your research and discovery process, then you might want to start with a tool that’s more focused on drawing connections between topics.
Tip: is also part of Semrush, so you can easily add both Pro and the Semrush Traffic & Market toolkit to your account. This will give you the best possible understanding of the trends impacting your market — from researching how topics intersect to monitoring your competitors’ moves in a specific industry.
Semrush Traffic & Market at a Glance
| Best for | Market analysis |
| Provides multichannel data insights? | Yes |
| Allows you to customize notifications and alerts? | Yes |
| Cost | $289 per month |
2. Google Trends
Google Trends is a free resource for viewing and comparing how people search for different topics.
Unlike , which includes data from both search and social platforms, Google Trends only shows you information from Google Search.
The platform does show you related topics and historical data, though, so Google trend reports are a good way to get a big-picture view of a market. You can even view trend data by region.
If you want to go deeper and understand how trend interest changes across channels, though, you’ll need to use or one of the other alternatives on this list.
Google Trends at a Glance
| Best for | Organic search trend discovery |
| Provides multichannel data insights? | No, just Google Search data |
| Allows you to customize notifications and alerts? | No |
| Cost | Free |
3. Glimpse
Glimpse is a trend discovery tool that shows you what people are interested in across a variety of industries like health, beauty, fashion, technology, finance, and more.
The company says that its trend data is useful for:
- Search engine optimization (SEO)
- E-commerce
- General market research
- Public relations
- Investor research
Like , Glimpse trend data comes from multiple online channels and gives you an overview of what’s trending and where. The company also offers trend forecasting about how any interest in a topic may change over time.
Glimpse users can opt to explore prepared trend reports or use the Glimpse API as a way to gather Google Trends data. (You can, of course, use the official Google Trends API to do this, too.)
You can read a full vs Glimpse breakdown here.
Glimpse at a Glance
| Best for | Alternative Google Trends reports |
| Provides multichannel data insights? | Yes |
| Allows you to customize notifications and alerts? | Yes |
| Cost | Pricing details are available upon request |
4. JungleScout
JungleScout is an intelligence tool for Amazon sellers. The platform’s insights let you see trends related to both Amazon shoppers’ interest and when they’re most likely to buy certain products.
There are other tools in the JungleScout suite, too, including solutions for finding unauthorized sellers of your products, landing the Buy Box, and improving the way your brand appears in Amazon search listings. But this tool only works with Amazon data — if you’re interested in selling your products through other channels, then JungleScout trend data won’t help you.
Tip: Get a more complete picture of Amazon sales data and product popularity across other sales channels by using ' trend analysis tool, meta trends reports, trending products list, and channel breakdowns.
JungleScout at a Glance
| Best for | Amazon product ideas and trends |
| Provides multichannel data insights? | No, just Amazon |
| Allows you to customize notifications and alerts? | Yes |
| Cost | $29 per month (billed annually) and up |
5. TrendWatching
TrendWatching is another trend discovery platform, but one that takes more of a market research approach. Rather than analyzing online conversations for interest signals, TrendWatching uses a mix of human input (from trend analysts and contributors around the world) and AI-powered research tools.
The company’s insights include data from trend spotters living in more than 30 countries and over 1,200 sources tracked and analyzed by AI. The resulting data is then categorized into:
- Macro-Trends (big shifts)
- Mega-Trends (consumer points of interest)
- Sub-Trends (rising expectations)
- Niches (emerging interests)
There’s no cost to get access to the TrendWatching daily innovations report and regular newsletter. If you want to actively explore the company’s trend data and community insights, though, you’ll need to upgrade to a paid plan.
TrendWatching at a Glance
| Best for | Consumer behavior analysis |
| Provides multichannel data insights? | Yes |
| Allows you to customize notifications and alerts? | No |
| Cost | $33 per month (billed annually) |
6. SaaSy Trends
SaaSy Trends monitors the search volume and popularity levels of over 30,000 SaaS startups. If you’re considering launching a SaaS company or are trying to develop the right strategy to beat your customers, then this is a good trend spotting option.
While you do have to pay to access SaaSy Trends, it’s a one-time payment — there’s no ongoing subscription fee. Your purchase will allow you to track up to 100 SaaS companies and see how their popularity changes month over month.
SaaSy Trends at a Glance
| Best for | SaaS competitor research |
| Provides multichannel data insights? | No, just search volume |
| Allows you to customize notifications and alerts? | No, but you can track 100 companies |
| Cost | $29.99 (one-time payment) |
7. Virlo
Virlo is a trend discovery platform that’s specifically focused on viral short-form videos.
If your marketing strategy relies heavily on TikTok, Instagram Reels, or YouTube Shorts content, then Virlo can help you jump on emerging trends. The app even includes AI tools to help you create viral content quickly and capitalize on spikes in trends.
You can also see creator insights, including how well a creator performs on different platforms. This can be helpful when planning influencer outreach.
Tip: Is TikTok trend research important part of your marketing? You can now see that information in Pro — along with the same search, channel, startup, and product trend data that you’re used to! TikTok Insights are an optional add-on that costs $59 per month and can be activated through your account.
Virlo Trends at a Glance
| Best for | Social media trends |
| Provides multichannel data insights? | Yes, but only short-form video |
| Allows you to customize notifications and alerts? | No |
| Cost | $243.60 per year and up |
8. Rising Trends
Rising Trends is a database of over 12,000 trending topics, products, and keywords. The platform includes a trend analysis tool to gather data on demand, as well as a watchlist where users can save trends to watch.
While the Rising Trends team does put together a weekly report, the list only covers the top 5 trending apps, software and service trends, and physical products. If you need more in-depth analysis of weekly trends and specific verticals, you’ll want to try another trend tracking tool. (The blog is a great place to start.)
If you want a full vs Rising Trends side-by-side, then check out our comparison.
Rising Trends at a Glance
| Best for | Human-curated trend lists |
| Provides multichannel data insights? | Yes |
| Allows you to customize notifications and alerts? | Yes |
| Cost | $97 per year |
9. Buzzsumo
Buzzsumo combines trend tracking with a media database, making it a good choice for marketers and public relations professionals.
When you use Buzzsumo, you can view trending content ideas, see what questions people are asking online, and connect with influencers who can amplify your messaging.
Buzzsumo also offers a Chrome extension that lets you analyze trends and see metrics as you browse, which can be helpful when conducting research on social media platforms.
Buzzsumo at a Glance
| Best for | Content topic discovery |
| Provides multichannel data insights? | Yes |
| Allows you to customize notifications and alerts? | Yes |
| Cost | $199 per month and up |
Learn More: vs. Buzzsumo
10. Answer Socrates
Answer Socrates is a trend and keyword tool that shows you how many people are interested in a topic and what questions they’re asking about it.
The platform gets its trend data from Google, so you can find similar results using Google Trends for free. But if you want to see SEO questions, People Also Ask questions, and trend information all in one spot, then Answer Socrates can be a helpful and low-cost solution.
Answer Socrates at a Glance
| Best for | Long-tail keyword discovery |
| Provides multichannel data insights? | Yes |
| Allows you to customize notifications and alerts? | No |
| Cost | $9 per month and up |
Learn More: vs. Answer Socrates
Why is So Popular?
is a popular trend tracking platform because it’s extremely comprehensive. You don’t need to switch between different tools for TikTok trends, search volume, Amazon product rankings, and startup information — everything is available all in one spot.
Many users also appreciate the platform’s regular trend newsletters that highlight the most popular emerging topics and items in a variety of industries. While an Pro subscription is the best way to maximize your trend research capabilities, the free newsletter is a great option for folks who are new to trend research.
Try Pro for Free
Another benefit of is that it’s part of Semrush. This means that you can access reliable trend data and accurate SEO information through a single login. If you’re new to Semrush, give both products a try for free with our exclusive Semrush promo code and a free week of Pro.