This is a thorough list of the most searched keywords on YouTube.
We gathered US and global data from the Semrush Keyword Analytics for YouTube app.
It provides comprehensive data on trending video searches around the world. Our data was sourced in January 2026.
Top 100 Searches On YouTube In The US
The most searched keyword on YouTube in the United States is “asmr” with 38 million monthly searches.
The next most popular searches are “song" and “hytale.”
| # | YouTube Keyword | Search Volume | Competitive Rate |
| 1 | asmr | 38 million | 99 |
| 2 | song | 20 million | 95 |
| 2 | hytale | 20 million | 95 |
| 2 | mrbeast | 20 million | 95 |
| 5 | music | 17 million | 95 |
| 5 | karaoke | 17 million | 95 |
| 5 | ishowspeed | 17 million | 94 |
| 8 | asmongold | 14 million | 94 |
| 8 | minecraft | 14 million | 93 |
| 10 | meri zindagi hai tu | 13 million | 93 |
| 10 | songs | 13 million | 93 |
| 12 | stranger things | 12 million | 93 |
| 12 | avengers doomsday trailer | 12 million | 92 |
| 12 | arc raiders | 12 million | 92 |
| 15 | sourav joshi vlogs | 11 million | 92 |
| 15 | phonk | 11 million | 92 |
| 15 | dhurandhar song | 11 million | 92 |
| 18 | venezuela | 10 million | 92 |
| 18 | lofi | 10 million | 91 |
| 20 | valorant | 9.3 million | 91 |
| 20 | dream | 9.3 million | 91 |
| 20 | coryxkenshin | 9.3 million | 91 |
| 23 | iran | 9 million | 91 |
| 23 | mr beast | 9 million | 91 |
| 25 | sidemen | 8.7 million | 91 |
| 25 | wwe | 8.7 million | 91 |
| 27 | penguinz0 | 8.5 million | 91 |
| 28 | toxic trailer | 8 million | 90 |
| 28 | trump | 8 million | 90 |
| 30 | wemmbu | 7.9 million | 90 |
| 30 | sml | 7.9 million | 90 |
| 32 | tmkoc | 7.8 million | 90 |
| 33 | caseoh | 7.7 million | 90 |
| 34 | nba | 7.6 million | 90 |
| 35 | roblox | 7.5 million | 90 |
| 36 | movies | 7.4 million | 90 |
| 37 | kai cenat | 7.3 million | 90 |
| 37 | movie | 7.3 million | 90 |
| 39 | podcast | 7.2 million | 90 |
| 39 | m7 | 7.2 million | 90 |
| 39 | bruno mars | 7.2 million | 90 |
| 42 | news | 7 million | 89 |
| 42 | youtube | 7 million | 89 |
| 44 | doomsday trailer | 6.6 million | 89 |
| 44 | jynxzi | 6.6 million | 89 |
| 44 | markiplier | 6.5 million | 89 |
| 44 | avengers doomsday | 6.5 million | 89 |
| 48 | marvel rivals | 6.3 million | 89 |
| 48 | techno gamerz | 6.3 million | 89 |
| 48 | speed | 6.3 million | 89 |
| 51 | real madrid | 6.2 million | 89 |
| 51 | bad bunny | 6.2 million | 89 |
| 53 | cocomelon | 6.1 million | 89 |
| 53 | nfl | 6.1 million | 89 |
| 55 | musica | 6 million | 89 |
| 56 | trailer | 5.8 million | 88 |
| 56 | dhruv rathee | 5.8 million | 88 |
| 56 | we are charlie kirk | 5.8 million | 88 |
| 56 | eminem | 5.8 million | 88 |
| 56 | 4k | 5.8 million | 88 |
| 56 | where winds meet | 5.8 million | 88 |
| 62 | arknights endfield | 5.7 million | 88 |
| 63 | marvel | 5.6 million | 88 |
| 63 | golden | 5.6 million | 88 |
| 65 | end of beginning | 5.5 million | 88 |
| 65 | rajab family | 5.5 million | 88 |
| 67 | genshin impact | 5.4 million | 88 |
| 67 | stand up comedy | 5.4 million | 88 |
| 67 | taylor swift | 5.4 million | 88 |
| 70 | sanwal yaar piya | 5.3 million | 88 |
| 71 | linkin park | 5.2 million | 88 |
| 71 | react to | 5.2 million | 88 |
| 71 | 4k video | 5.2 million | 88 |
| 74 | doraemon | 5.1 million | 88 |
| 74 | michael jackson | 5.1 million | 88 |
| 74 | cartoon | 5.1 million | 88 |
| 74 | ducky bhai | 5.1 million | 88 |
| 74 | maduro | 5.1 million | 88 |
| 79 | moist critical | 5 million | 88 |
| 79 | asap rocky | 5 million | 88 |
| 79 | type beat | 5 million | 88 |
| 79 | my mix | 5 million | 88 |
| 83 | drake | 4.9 million | 88 |
| 83 | funk | 4.9 million | 88 |
| 83 | fortnite | 4.9 million | 87 |
| 83 | mukbang | 4.9 million | 87 |
| 87 | bts | 4.8 million | 87 |
| 87 | mpl | 4.8 million | 87 |
| 87 | movie reaction | 4.8 million | 87 |
| 87 | cnn | 4.8 million | 87 |
| 87 | ashish chanchlani | 4.8 million | 87 |
| 92 | hindi song | 4.7 million | 87 |
| 92 | stranger things season 5 | 4.7 million | 87 |
| 92 | toxic | 4.7 million | 87 |
| 95 | dj | 4.6 million | 87 |
| 95 | windah basudara | 4.6 million | 87 |
| 95 | wuthering waves | 4.6 million | 87 |
| 98 | c | 4.5 million | 87 |
| 98 | joe bartolozzi | 4.5 million | 87 |
| 98 | nick shirley | 4.5 million | 87 |
The "Competitive Rate" metric in Keyword Analytics for YouTube is similar to the "Keyword Competition" metric in SEO.
All of our top 100 terms are in the most competitive category.
Semrush estimates that a channel would need 1+ million subscribers to rank on YouTube for these terms.
In Keyword Analytics for YouTube, we also gathered data on:
- Fast-growing keywords that may be easier to rank for
- Most popular videos that appear for each search term
- Most viewed YouTube videos over the previous day, week, or month
Keyword Analytics for YouTube is free for 7 days. After that, it costs just $10 a month. You can also check out the Rank Tracker for YouTube app.
Sign up for a free Semrush account to try it. For more details, have a look at our review of the 6 top YouTube keyword tools.
What Is The Most Searched Keyword on YouTube Globally?
Globally, the top searches on YouTube in January 2026 are similar to the top 100 in the US.
The global chart is perhaps a little less susceptible to trends and news topics: "ASMR" has been at the top for a long time, and "song" also features in the top 3.
Many of the top YouTube searches are for famous YouTube channels or musical artists.
Top 100 Searches On YouTube Globally
| # | YouTube Keyword | Search Volume | Competitive Rate |
| 1 | asmr | 68 million | 99 |
| 2 | karaoke | 38 million | 96 |
| 3 | hytale | 37 million | 96 |
| 3 | song | 37 million | 96 |
| 5 | mrbeast | 34 million | 95 |
| 6 | music | 30 million | 94 |
| 7 | sourav joshi vlogs | 29 million | 94 |
| 8 | dhurandhar song | 28 million | 94 |
| 9 | ishowspeed | 26 million | 94 |
| 10 | songs | 25 million | 94 |
| 10 | stranger things | 25 million | 93 |
| 12 | minecraft | 24 million | 93 |
| 13 | avengers doomsday | 22 million | 93 |
| 13 | asmongold | 22 million | 93 |
| 15 | meri zingdagi hai tu | 21 million | 93 |
| 16 | venezuela | 20 million | 92 |
| 16 | toxic trailer | 20 million | 92 |
| 16 | arc raiders | 20 million | 92 |
| 19 | tmkoc | 19 million | 92 |
| 19 | sidemen | 19 million | 92 |
| 19 | m7 | 19 million | 92 |
| 19 | phonk | 19 million | 92 |
| 23 | lofi | 18 million | 92 |
| 24 | mr beast | 17 million | 92 |
| 24 | valorant | 17 million | 92 |
| 26 | iran | 16 million | 91 |
| 26 | podcast | 16 million | 91 |
| 28 | trump | 16 million | 91 |
| 29 | dream | 15 million | 91 |
| 29 | wwe | 15 million | 91 |
| 29 | bruno mars | 15 million | 91 |
| 32 | dhruv rathee | 14 million | 90 |
| 32 | movie | 14 million | 90 |
| 32 | stand up comedy | 14 million | 90 |
| 32 | real madrid | 14 million | 90 |
| 36 | wemmbu | 13 million | 90 |
| 36 | musica | 13 million | 90 |
| 36 | avengers doomsday | 13 million | 90 |
| 36 | doomsday trailer | 13 million | 90 |
| 36 | mpl | 13 million | 90 |
| 36 | techno gamerz | 13 million | 90 |
| 36 | nba | 13 million | 90 |
| 36 | roblox | 13 million | 90 |
| 44 | penguinz0 | 12 million | 90 |
| 44 | windah basudara | 12 million | 90 |
| 44 | hanuman chalisa | 12 million | 90 |
| 44 | trailer | 12 million | 90 |
| 44 | bad bunny | 12 million | 90 |
| 44 | bhojpuri song | 12 million | 89 |
| 44 | tv en vivo | 12 million | 89 |
| 44 | end of beginning | 12 million | 89 |
| 44 | caseoh | 12 million | 89 |
| 44 | eminem | 12 million | 89 |
| 54 | news | 11 million | 89 |
| 54 | linkin park | 11 million | 89 |
| 54 | golden | 11 million | 89 |
| 54 | coryxkenshin | 11 million | 89 |
| 54 | marvel | 11 million | 89 |
| 54 | movies | 11 million | 89 |
| 54 | taylor swift | 11 million | 89 |
| 54 | cocomelon | 11 million | 89 |
| 54 | ashish chanclani | 11 million | 89 |
| 54 | toxic | 11 million | 89 |
| 54 | maduro | 11 million | 89 |
| 54 | jana nayagan trailer | 11 million | 89 |
| 54 | dj | 11 million | 89 |
| 54 | sedia aku sebelum hujan | 11 million | 89 |
| 68 | michael jackson | 10 million | 89 |
| 68 | we are charlie kirk | 10 million | 89 |
| 68 | where winds meet | 10 million | 89 |
| 68 | speed | 10 million | 89 |
| 68 | ekaki | 10 million | 89 |
| 68 | bts | 10 million | 89 |
| 74 | ksi | 9.9 million | 88 |
| 75 | genshin impact | 9.7 million | 88 |
| 75 | react to | 9.7 million | 88 |
| 77 | markiplier | 9.6 million | 88 |
| 77 | arknights endfield | 9.6 million | 88 |
| 79 | funk | 9.5 million | 88 |
| 79 | career247 | 9.5 million | 88 |
| 81 | jynxzi | 9.4 million | 88 |
| 81 | taşacak bu deniz | 9.4 million | 88 |
| 83 | marvel rivals | 9.3 million | 88 |
| 83 | hindi song | 9.3 million | 88 |
| 85 | sml | 9.1 million | 88 |
| 86 | mukbang | 9 million | 88 |
| 86 | new song | 9 million | 88 |
| 88 | study with me | 8.9 million | 88 |
| 89 | c | 8.8 million | 88 |
| 89 | nfl | 8.8 million | 88 |
| 91 | asap rocky | 8.7 million | 88 |
| 91 | peliculas completas en español latino | 8.7 million | 88 |
| 91 | stranger things season 5 | 8.7 million | 88 |
| 91 | justin bieber | 8.7 million | 88 |
| 95 | batang quiapo | 8.4 million | 88 |
| 95 | 4k | 8.4 million | 88 |
| 95 | league of legends | 8.4 million | 88 |
| 98 | alanzoka | 8.3 million | 88 |
| 98 | neon man | 8.3 million | 88 |
| 100 | squeezie | 8.2 million | 88 |
As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with news and sports highlights.
Considering this is a list of YouTube’s top searches, many of these keywords are mainstream. Let's look at how some recent trends are doing now.
1. Lofi
5-year search growth ("Lofi Music"): 23%
Search growth status: Peaked
YouTube Search Volume (Global): 18 million
Organic Search Volume (Global): 234.8k monthly searches
Description: Lofi is a subgenre of electronic music notoriously known for its chilled-out retro vibe. Lofi Girl is one of the most popular Lofi channels on YouTube with 15.2 million subscribers as of October 2025. The channel plays 24/7 on a loop to help listeners study, fall asleep, and relax.
2. MrBeast
5-year search growth: 172%
Search growth status: Regular
YouTube Search Volume (Global): 34 million
Organic Search Volume (Global): 1.2 million monthly searches
Description: MrBeast is a popular YouTuber with 445 million+ subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast has multiple YouTube channels, including channels dedicated to gaming and philanthropy.
Searches hit an all-time high back in December last year. His big stunts still attract major interest.
3. Roblox
5-year search growth: 39%
Search growth status: Regular
YouTube Search Volume (Global): 13 million
Organic Search Volume (Global): 81.7 million monthly searches
Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 53 million videos and 6.5 million Roblox YouTube channels. For in-depth revenue and demographics details, check out our list of Roblox stats.
4. F1
5-year search growth: 106%
Search growth status: Regular
YouTube Search Volume (Global): 5.2 million
Organic Search Volume (Global): 29.9 million
Description: F1 (Formula 1) is a global motorsport series. Its recent popularity on YouTube has been helped by F1 The Movie, which is no doubt exactly what the marketing execs who signed it off were hoping to achieve.
Even without the movie, F1 is massive in its own right. It has over 750 million fans, making it the world's most popular annual sporting series.
[list=topic number=5 category=entertainment]
5. Cocomelon
5-year search growth: -46%
Search growth status: Peaked
YouTube Search Volume (Global): 11 million
Organic Search Volume (Global): 1.9 million monthly searches
Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 198 million subscribers.
Organic search volume has been on a steady decline, but it deserves a mention here (at least for now) thanks to its status as a continued YouTube powerhouse.
6. UFC
5-year search growth: 55%
Search growth status: Regular
YouTube Search Volume (Global): 7.8 million
Organic Search Volume (Global): 25.8 million monthly searches
Description: The UFC (Ultimate Fighting Championship) is a mixed martial arts sports league. Searchers turn to YouTube to watch fight highlights and expert analysis. The organization has experienced rapid growth with more than 625 million fans and over 155 million social media followers.
A fight on the White House lawn is scheduled for June 2026.
7. ASMR
5-year search growth: 42%
Search growth status: Exploding
YouTube Search Volume (Global): 68 million
Organic Search Volume (Global): 1.1 million monthly searches
Description: ASMR, or autonomous sensory meridian response, is a positive subconscious feeling that can be evoked by certain stimuli. ASMR has also become shorthand for the content designed to trigger this response.
The largest YouTube search in the US and around the world, ASMR actually has a significantly lower (but still high) organic search volume. That's because it is quintessential YouTube content: an inherently audio-visual experience.
Conclusion
This concludes our detailed list of the top 100 searches on YouTube globally and in the US.
Many of the top searches are popular YouTubers and musicians.
Video game-related videos (Minecraft, Roblox, etc.) also rank near the top of the most searched list.
Sign up for a free Semrush account to find more valuable data in the Keyword Analytics for YouTube app.
And check out this YouTube trends post to find more under-the-radar YouTube topics.