YouTube gets around 47.1 billion visits each month, making it one of the world's most popular websites.
With the shift to short-form content, YouTube has experienced fierce competition from platforms like TikTok.
But YouTube still dominates the long-form video market and is the go-to place for educational, entertainment, and business content.
Here are some of the top trending topics on YouTube right now, with monthly search volume and competitive rate in the US from the Semrush Keyword Analytics for YouTube app:
| No. | Keyword | Monthly Search Volume | Competitive Rate |
| 1 | asmr | 38 million | 99 |
| 2 | song | 20 million | 95 |
| 3 | hytale | 20 million | 95 |
| 4 | mrbeast | 20 million | 95 |
| 5 | music | 17 million | 95 |
| 6 | karaoke | 17 million | 95 |
| 7 | ishowspeed | 17 million | 94 |
| 8 | asmongold | 14 million | 94 |
| 9 | minecraft | 14 million | 93 |
| 10 | meri zindagi hai tu | 13 million | 93 |
| 11 | songs | 13 million | 93 |
| 12 | stranger things | 12 million | 93 |
| 13 | avengers doomsday trailer | 12 million | 92 |
| 14 | arc raiders | 12 million | 92 |
| 15 | sourav joshi vlogs | 11 million | 92 |
| 16 | phonk | 11 million | 92 |
| 17 | dhurandhar song | 11 million | 92 |
| 18 | venezuela | 10 million | 92 |
| 19 | lofi | 10 million | 91 |
| 20 | valorant | 9.3 million | 91 |
| 21 | dream | 9.3 million | 91 |
| 22 | coryxkenshin | 9.3 million | 91 |
| 23 | iran | 9 million | 91 |
| 24 | mr beast | 9 million | 91 |
| 25 | sidemen | 8.7 million | 91 |
| 26 | wwe | 8.7 million | 91 |
| 27 | penguinz0 | 8.5 million | 91 |
| 28 | toxic trailer | 8 million | 90 |
| 29 | trump | 8 million | 90 |
| 30 | wemmbu | 7.9 million | 90 |
We’ve highlighted some of the most notable YouTube trends below, using data to dive deeper into search trends. We’ll explain why they are trending and the level of viewership they generate.
Want to find even more trending YouTube topics? Read our guide to the top YouTube keyword tools.
1. YouTube Shorts
5-year search growth: 2,033%
Search growth status: Exploding
Description: YouTube Shorts is a short-form content platform that displays vertical videos 60 seconds in length or less. The shift to short-form content to compete with platforms like TikTok has caused big brands like YouTube to innovate.
With TikTok facing an uncertain future in the US, many creators are cross-posting their short-form videos to YouTube. And viewers are starting to search out "shorts" specifically, like "dance shorts" and "wrestle shorts".
Shorts crossed 70 billion daily views in February 2024. In July 2025, YouTube Shorts received 200 billion daily views.
[list=topic number=5 category=social-media]
2. Try On Haul
5-year search growth: 27%
Search growth status: Regular
Description: A try-on haul is a video style where an influencer receives a “haul” of clothing from a brand to promote. In the video, the creator tries on the clothing and shares opinions about the brand. On YouTube, the creator places links to each clothing item in the video description so viewers can purchase an item they like.
3. Lofi Music
5-year search growth: 50%
Search growth status: Regular
Description: Lofi music (low-fidelity music) is a subgenre of electronic music recorded with imperfections like background noise to aid with concentration and relaxation. Lofi music can increase focus while studying or performing deep concentration work tasks. Lofi Girl is the most subscribed Lofi music channel, with around 15 million subscribers.
4. YouTube Automation
5-year search growth: 740%
Search growth status: Exploding
Description: Streamlining the YouTube content creation process by automating certain parts of it, especially with the help of AI tools. Automation may occur at the research stage, e.g. gathering keywords, or even in the actual production of the content.
5. Roblox YouTube
5-year search growth: 5%
Search growth status: Regular
Description: Roblox playthroughs are hugely popular on YouTube. The sandbox nature of the platform means that new user-generated games are always appearing; the latest to spike in popularity is 99 Nights In The Forest, a survival challenge, which has received around 1 billion visits.
Another Roblox game, Blox Fruits, is inspired by the anime series One Piece. It’s become popular on the YouTube platform as creators share game tutorials, progress, and other interesting clips to help viewers become better players. This popular game has reached over 52 billion visits since its 2019 launch.
6. VTubing
5-year search growth: 216%
Search growth status: Regular
Description: VTubers (Virtual YouTubers) are content creators who use digital avatars while streaming to their audience. Instead of showing their face, they build their brand around the avatar. YouTubers watched 500 million hours of VTuber content in Q1 2025.
7. Faceless YouTube Channel
5-year search growth: 6,700%
Search growth status: Regular
Description: A faceless YouTube channel is a channel that does not show the creator's face in the content. Creators remain anonymous for privacy and to avoid public exposure. It's also a way to put more focus on the content itself than the creator.
Faceless channels are even more appealing to creators in the age of AI. They can be quick and easy to set up.
8. Video Captions
5-year search growth: 227%
Search growth status: Exploding
Description: Textual representations of the audio content in a video, including dialogue, sound effects, and music. They provide additional or interpretive information for viewers, particularly those who are deaf or hard of hearing, and can be either closed (toggleable) or open (always visible).
Video captions are essential for accessibility and inclusivity, benefiting individuals with hearing impairments and those who prefer or need text-based content. AI generation of captions is getting considerably better, with tools like Semrush Social Content AI.
9. Virtual Court
5-year search growth: 57%
Search growth status: Exploding
Description: A virtual court can refer to a judicial proceeding conducted online rather than in a physical courtroom, utilizing videoconferencing technology and other digital tools. Virtual courts enable judges, lawyers, and defendants to participate remotely, often using platforms like Zoom for hearings and YouTube for webcasting.
However, the growing popularity on YouTube is driven by fictional "courts", trying more trivial matters. "The Pink Courtroom" deals with social and relationship issues in a mock court setting, while "Animated Courtroom" is a series that puts comic book villains on trial.
10. MSI
5-year search growth: 33%
Search growth status: Regular
Description: MSI, or "Micro-Star International", is a major player in eSports. It generates various items of gaming hardware, which are heavily reviewed on YouTube.
In the year leading up to March 2025, MSI generated revenues of $6.26 billion.
Key Takeaways
Despite competition from newer social media sites, YouTube remains one of the world's largest social media platforms, with 2.7 billion monthly active users.
For more YouTube statistics, check out:
- Top Searches on YouTube
- YouTube Content Creator Statistics