The generative AI market is booming.
As of 2025, the AI space is valued at approximately $600 billion, with projections to increase by 500% over the next 5 years.
First launched in August 2022, Perplexity AI is reaping the rewards of this growing industry.
We’ll dive into the numbers behind the AI startup’s success below:
Perplexity AI Stats Top 5 Picks
- Perplexity AI has around 15 million active monthly users.
- In 2025, there are over 100 million requests each week on Perplexity AI
- More than 155 million Perplexity AI visits were recorded in March 2025
- Approximately 1 in 4 Perplexity users are based in Indonesia
- Perplexity AI is currently valued at $18 billion
How Many People Use Perplexity AI?
According to the latest data, Perplexity AI has approximately 15 million active monthly users.
And during the course of 2024, the AI startup served more than 500 million search queries.
In 2025, Perplexity handles more than 100 million queries each week.
As of May 2025, Perplexity racks up 153 million visits per month, giving the website a global rank of 268.
The number of monthly visitors is a 191.9% increase from March 2024 figures (52.4 million).
Over 82% of Perplexity's traffic is direct, while 11.65% comes from organic search.
Here’s a breakdown of Perplexity’s visits per month:
| Month, Year | Visits | Change Over Previous Month | Change Over Previous Month (%) |
| Dec 2022 | 2.2 million | - | - |
| Dec 2023 | 45 million | - | - |
| Jan 2024 | 31.39 million | ↓ 13.61 million | ↓ 29.11% |
| Feb 2024 | 42.33 million | ↑ 10.94 million | ↑ 34.85% |
| Mar 2024 | 52.4 million | ↑ 10.07 million | ↑ 23.79% |
| Mar 2025 | 159.7 million | ↑ 107.3 million | ↑ 204.77% |
Sources: techeconomy, All Tech Magazine, Semrush,
Perplexity AI Website Traffic Stats
Almost half of all Perplexity AI users are based in either Indonesia (24.78%) or India (22.16%).
The US currently ranks third on the list with 16.22% of all Perplexity users.
Here’s a breakdown of the top five countries for Perplexity AI users:
| Rank | Country | % of Users | All Devices | Desktop | Mobile |
| 1 | Indonesia | 24.78% | 12.98 million | 7.47% | 92.53% |
| 2 | India | 22.16% | 11.61 million | 17.79% | 82.21% |
| 3 | US | 16.22% | 8.5 million | 59.69% | 40.31% |
| 4 | Philippines | 3.3% | 1.73 million | 24.1% | 75.9% |
| 5 | Mexico | 2.65% | 1.39 million | 36.06% | 63.94% |
The vast majority of Indonesian users (92.53%) access Perplexity AI via a mobile device.
By contrast, around 3 in 5 (59.69%) Americans use the AI search engine on a desktop.
Overall, the split is around 2:1 in favor of mobile devices (mobile - 63.53%, desktop 36.47%).
In March 2025, 133.3 million of Perplexity's website visits were accessed via desktop. Meanwhile, only 26.4 million were accessed via a mobile device.
Here’s a breakdown of devices used to access Perplexity AI over time:
| Month, Year | All Devices | Desktop | Mobile |
| Sep 2023 | 35.28 million | 10.74 million | 24.53 million |
| Oct 2023 | 40.35 million | 12.43 million | 27.92 million |
| Nov 2023 | 44.17 million | 14.53 million | 29.64 million |
| Dec 2023 | 31.39 million | 13.25 million | 18.15 million |
| Jan 2024 | 42.33 million | 16.34 million | 25.99 million |
| Feb 2024 | 52.4 million | 19.11 million | 33.29 million |
| Mar 2025 | 159.7 million | 133.3 million | 26.4 million |
Source: Semrush
Perplexity AI User Stats
The average Perplexity AI user spends 23 minutes and 10 seconds on the website per visit.
The bounce rate for AI startup is 42.19%. And on average, each user views 4.64 pages per visit.
Here’s how Perplexity compares to some of the internet’s most popular websites:
| Website | Total Visits | Bounce Rate | Pages per Visit | Average Visit Duration |
| Perplexity AI | 159.7 million | 42.19% | 4.64 | 23 mins 10 secs |
| 84.86 billion | 28.23% | 8.64 | 10 mins 37 secs | |
| YouTube | 32.42 billion | 22.02% | 11.28 | 20 mins 14 secs |
| 16.17 billion | 31.09% | 9.34 | 10 mins 42 secs | |
| 6.82 billion | 35.59% | 11.54 | 8 mins 22 secs | |
| X | 6.09 billion | 31.81% | 10.72 | 11 mins 5 secs |
| Baidu | 4.58 billion | 23.62% | 7.81 | 4 mins 33 secs |
| Wikipedia | 4.36 billion | 59.13% | 3.18 | 3 mins 57 secs |
| Yahoo | 3.44 billion | 33.63% | 5.59 | 8 mins 45 secs |
| Yandex | 3.22 billion | 25.31% | 8.8 | 9 mins 01 secs |
| 2.96 billion | 40.6% | 1.75 | 20 mins 13 secs | |
| Amazon | 2.42 billion | 34.59% | 9.93 | 7 mins 03 sec |
Figures above are accurate as of May 1, 2025.
Sources: Semrush, Similarweb, Wikipedia
Perplexity AI Fundings Statistics
In January 2024, Perplexity AI was valued at approximately $520 million.
This follows a $73.6 million Series B funding round, adding to the $25.6 million raised in 2023 ($99.2 million raised in total).
At the time of writing, Perplexity is in discussions to raise another funding round that would reportedly increase the startup’s valuation to $1 billion.
Today, the startup is aiming to raise $1.5 billion in new funding at a valuation of $18 billion.
Sources: datanami, Golden, @Trace_Cohen, Reuters
Perplexity AI Staff Growth
According to Reuters, Perplexity AI has 38 staff, with plans to expand to 60 by the end of 2025.
Perplexity currently has 10 different open roles within their setup. These include:
Mobile
- Senior Android Software Engineer
Product Engineering
- Engineering Manager
- Enterprise Product Manager
- AI Infrastructure Engineer
- Design Engineer (Web)
- AI Research Engineer
- Software Engineer - Full Stack
Growth
- Senior Content Writer (Contract)
Business
- Office Manager
- Operations Program Manager
Sources: Reuters, Perplexity
Conclusion
Interest in the generative market continues to grow.
And as a result, Perplexity AI’s popularity shows no signs of slowing.
If you found these stats interesting, take a look at our other related content: 60 Growing AI Companies & Startups, 33 Booming Generative AI Companies & Startups, and Generative AI Market Size, Trends, & Statistics.