First launched in 2005, Reddit is approaching its 20th anniversary but remains relevant in the social media landscape.
In fact, only four other social media platforms receive a larger share of visits than Reddit in the US.
Following its March 2024 IPO, we’ll dive into Reddit user statistics and data below.
Reddit Demographic Data (Key Statistics)
- There are over half a billion Reddit users.
- 44% of US Redditors are aged 18 to 29 years old.
- Around 2 in 3 Reddit users are male.
- Around half of all Reddit users are based in the US.
- There are over 3.5x more mobile Reddit visits than desktop visits per month.
- r/funny is the most popular subreddit (67 million subscribers).
- Entertainment is the top reason (72%) Redditors use the platform.
How Many Reddit Users Are There?
As of 2025, there are over 500 million Reddit accounts.
That’s an increase of over 150 million since 2019.
By 2028, there are expected to be over 556 million Reddit users.
Here’s a breakdown of Reddit users over time:
| Year | Number of Reddit Users | Change Over Previous Year |
| 2019 | 350.44 million | - |
| 2020 | 406.6 million | ↑ 56.16 million |
| 2021 | 447.02 million | ↑ 40.42 million |
| 2022 | 473.4 million | ↑ 26.38 million |
| 2023 | 491.5 million | ↑ 18.1 million |
| 2024* | 504.54 million | ↑ 13.04 million |
| 2025* | 514.66 million | ↑ 10.12 million |
| 2026* | 523 million | ↑ 8.34 million |
| 2027* | 530.17 million | ↑ 7.17 million |
| 2028* | 556.59 million | ↑ 26.42 million |
The majority of subreddits are not closed and can be accessed by unregistered users.
Source: Statista
Reddit Users by Age
In the US, Reddit is most commonly used by 18 to 29-year-olds. Almost half (44%) of this section of the population uses Reddit.
Here’s a more detailed look at US Reddit users by age:
| Age Group | Proportion of Americans Using Reddit |
| 18 to 29-year-olds | 44% |
| 30 to 49-year-olds | 31% |
| 50 to 64-year-olds | 11% |
| 65+ year-olds | 3% |
Analysis of over 5,000 Redditors found that a user’s average age is 23 years old.
And just 12.75% of the sample were over the age of 30.
The age skew of Reddit users is at odds with the wider demographic transition in the US, where the population is getting steadily older.
Globally, we can further break down Reddit users by age. 25 to 34-year-olds make up 23.09% of users worldwide.
Here's a look at each age group:
| Age Group | Proportion of Reddit Users |
| 18 to 24-year-olds | 14.88% |
| 25 to 34-year-olds | 23.09% |
| 35 to 44-year-olds | 19.34% |
| 45 to 54-year-olds | 17.68% |
| 55 to 64-year-olds | 13.06% |
| 65+ year-olds | 11.88% |
Sources: MarketingCharts, Reddit, Semrush
Reddit Users by Gender
Around 2 in 3 (59.8%) Reddit users are male.
Here’s the Reddit user base broken down by gender:
| Gender | Distribution of Reddit Users |
| Female | 30.2% |
| Male | 59.8% |
| Other | 10% |
In total, 27% of the US male population uses Reddit.
By comparison, 17% of the US female population uses Reddit.
Sources: DataReportal, MarketingCharts
Reddit Users by Region
Over half (58%) of all Reddit users are based in the US.
In terms of monthly traffic, the US predictably leads the way with 804.9 million visits.
That’s almost 10x more than the next highest country, the UK (85.7 million).
Here’s a closer look at Reddit’s monthly traffic by nation:
| Rank | Country | Monthly Traffic |
| 1 | US | 804.9 million |
| 2 | UK | 85.7 million |
| 3 | India | 74 million |
| - | Other | 418.7 million |
Source: Semrush
Reddit Traffic and Engagement Stats
In May 2025, Reddit accumulated around 4.5 billion monthly visits.
According to recent data, the website has a bounce rate of 49.05%.
On average, 5.26 pages are accessed per visit, totaling 16 minutes and 41 seconds.
Search traffic has fluctuated over the last two years, but there is a general upward trend.
Between April 2022 and January 2024, the peak month for Reddit search traffic was January 2024 (4.6 billion), followed by December 2023 (4.34 billion).
Below is a breakdown of global Reddit search traffic over time:
| Month, Year | Global Search Traffic |
| April 2022 | 3.84 billion |
| May 2022 | 3.54 billion |
| June 2022 | 3.3 billion |
| July 2022 | 3.31 billion |
| August 2022 | 2.77 billion |
| September 2022 | 2.71 billion |
| October 2022 | 3.09 billion |
| November 2022 | 2.75 billion |
| December 2022 | 2.69 billion |
| January 2023 | 3.41 billion |
| February 2023 | 3.21 billion |
| March 2023 | 3.39 billion |
| April 2023 | 3.49 billion |
| May 2023 | 3.24 billion |
| June 2023 | 3.06 billion |
| July 2023 | 3.29 billion |
| August 2023 | 3.26 billion |
| September 2023 | 3.64 billion |
| October 2023 | 3.93 billion |
| November 2023 | 4.03 billion |
| December 2023 | 4.34 billion |
| January 2024 | 4.6 billion |
| February 2024 | 1.3 billion |
| March 2024 | 1.4 billion |
| April 2024 | 1.4 billion |
| May 2024 | 1.6 billion |
| June 2024 | 1.6 billion |
| July 2024 | 1.7 billion |
| August 2024 | 1.8 billion |
| September 2024 | 1.8 billion |
| October 2024 | 1.9 billion |
| November 2024 | 1.6 billion |
| December 2024 | 1.7 billion |
| January 2025 | 1.8 billion |
| February 2025 | 1.5 billion |
| March 2025 | 1.5 billion |
| April 2025 | 1.4 billion |
According to Reddit, the average logged-in user spends approximately 20 minutes each day on the platform.
This figure is even higher for users who have been on Reddit for 5+ years (35 minutes per day) and 7+ years (45 minutes per day).
Source: , Semrush, SocialMediaToday
Popular Reddit-Related Searches
Of the 8.4 million different keywords associated with Reddit, the most frequently searched is ‘reddit’ with around 13.6 million searches per month. That’s over 45x more searches than any other keyword.
The total volume of keywords stands at approximately 94.8 million.
Here are the top five Reddit keywords:
| Rank | Keyword | Monthly Search Volume |
| 1 | 13.6 million | |
| =2 | reddit all | 301,000 |
| =2 | reddit politics | 301,000 |
| 4 | reddit nfl | 246,000 |
| 5 | is reddit down | 165,000 |
Source: Semrush
Reddit User Device Stats
The vast majority of Reddit users access the website via mobile.
As of 2025, there are over 3.5x more mobile Reddit visits (5.9 billion per month) than desktop (1.67 billion per month).
These figures have remained relatively consistent over the last couple of years.
Here’s a month-by-month breakdown of Reddit device stats since April 2022:
| Month, Year | Mobile Reddit Visits | Desktop Reddit Visits |
| April 2022 | 5.23 billion | 1.22 billion |
| May 2022 | 5.76 billion | 1.2 billion |
| June 2022 | 5.59 billion | 1.14 billion |
| July 2022 | 5.78 billion | 1.12 billion |
| August 2022 | 5.52 billion | 1.22 billion |
| September 2022 | 5.81 billion | 1.21 billion |
| October 2022 | 5.79 billion | 1.24 billion |
| November 2022 | 5.14 billion | 1.12 billion |
| December 2022 | 5.03 billion | 1.05 billion |
| January 2023 | 5.71 billion | 1.3 billion |
| February 2023 | 5.23 billion | 1.19 billion |
| March 2023 | 5.58 billion | 1.29 billion |
| April 2023 | 5.79 billion | 1.26 billion |
| May 2023 | 5.35 billion | 1.26 billion |
| June 2023 | 4.86 billion | 1.12 billion |
| July 2023 | 5.2 billion | 1.24 billion |
| August 2023 | 4.96 billion | 1.25 billion |
| September 2023 | 5.53 billion | 1.3 billion |
| October 2023 | 5.84 billion | 1.4 billion |
| November 2023 | 5.67 billion | 1.42 billion |
| December 2023 | 5.67 billion | 1.57 billion |
| January 2024 | 5.9 billion | 1.67 billion |
Source: Statista
Most Popular Subreddits
Reddit has over 100,000 active subreddits.
And more than 500 of those have at least 1 million subscribers.
The most popular subreddit with over 67 million subscribers is r/funny.
Each of the top 10 subreddits has more than 30 million subscribers.
Here are the top 20 subreddits by number of subscribers:
| Rank | Subreddit | Subscribers |
| 1 | r/funny | 67 million |
| 2 | r/AskReddit | 55.1 million |
| 3 | r/gaming | 46.7 million |
| 4 | r/worldnews | 45.8 million |
| 5 | r/todayilearned | 40.6 million |
| 6 | r/aww | 38 million |
| 7 | r/Music | 37.6 million |
| 8 | r/movies | 35.7 million |
| 9 | r/memes | 35.5 million |
| 10 | r/Showerthoughts | 34.2 million |
| 11 | r/science | 34 million |
| 12 | r/pics | 32.5 million |
| 13 | r/Jokes | 30.5 million |
| 14 | r/news | 30.2 million |
| 15 | r/space | 27.8 million |
| 16 | r/videos | 26.8 million |
| 17 | r/books | 26.4 million |
| 18 | r/askscience | 26.1 million |
| 19 | r/food | 24.4 million |
| 20 | r/EarthPorn | 23.7 million |
Sources: WGTC, SocialMediaToday, Statista
Most Popular AMAs
Ask Me Anything posts (AMAs) are very popular on Reddit, often amassing thousands of upvotes when high-profile celebrities get involved.
Here are the top 5 AMAs:
| Ask Me Anything | Year | Number of Upvotes |
| Hi, I’m Keanu Reeves, AMA | 2023 | 298,000 |
| I am Barack Obama, President of the United States -- AMA | 2012 | 216,000 |
| Hello, I’m Nicolas Cage and welcome to Ask Me Anything | 2022 | 199,000 |
| Hi, I’m Tobey Maguire, actor/executive producer of BABYLON and occasional superhero. AMA! | 2023 | 198,000 |
| Hey everyone, Its Mark Cuban. Jumping on to do an AMA.... so Ask Me Anything | 2021 | 160,000 |
In 2023, Keanu Reeves’ AMA received over 298,000 upvotes.
This surpassed Barack Obama’s 2012 AMA, which held the record for most upvotes for several years (216,000).
Sources: Reddit, Reddit (2)
Reasons for Using Reddit
Entertainment is the main reason users flock to Reddit. In total, around 3 in 4 people on Reddit (72%) use the platform for entertainment.
The news is the second-most popular reason for using Reddit (43%).
Here are the top reasons for using Reddit:
| Reason for Using Reddit | Proportion of Users Who Agree |
| Entertainment | 72% |
| News | 43% |
| Follow brands/companies | 17% |
| Strengthen professional network | 8% |
| Keep in contact with friends and family | 5% |
| Other | 17% |
Source: AudienceProject
Key Takeaways
Interest in Reddit continues to grow year-over-year despite plenty of competition.
For more related social media data and statistics, take a look at our other blog posts: Top Social Media Trends, The Future of Social Media, and Top Social Media Platforms.