TikTok is becoming a go-to search engine for many members of Gen Z. In fact, nearly 40% of Gen Z TikTok users prefer searching TikTok for information instead of Google.
To reach this demographic, marketers must also prioritize rankings in the TikTok search results. To help with this effort, we’ve compiled a comprehensive list of the most searched things on TikTok.
All search volume data was derived from KeywordTool, a popular platform used for search engine keyword data.
Please note that misspelled, inappropriate (NSFW), and repetitive keywords were removed from the list.
What Are The Top Searches On TikTok?
Based on the latest 2025 data, the top search on TikTok is "Music." The next most popular searches are "Roblox," "TikTok," “Song,” and “NBA.”
If you want to catch TikTok trends before they reach this level of popularity, then try TikTok Insights from . We track total numbers of views and posts to help you find viral potential.
Once you've read the top 100, you can check out our curated TikTok product trend tracker, designed specifically with E-commerce in mind. For now, here are the top TikTok searches:
Top 100 Searches On TikTok
| Ranking | Keyword | Search Volume |
| 1 | Music | 150,000,000 |
| =2 | Roblox | 67,030,000 |
| =2 | TikTok | 67,030,000 |
| =2 | Song | 67,030,000 |
| =2 | NBA | 67,030,000 |
| 6 | Barclays Premier League | 55,150,000 |
| =7 | ASMR | 45,130,000 |
| =7 | Cricket | 45,130,000 |
| =7 | Gaming | 45,130,000 |
| =10 | Shein | 36,900,000 |
| =10 | NFL | 36,900,000 |
| =10 | Real Madrid | 36,900,000 |
| 13 | Minecraft | 30,200,000 |
| =14 | Movies | 24,690,000 |
| =14 | Champions League | 24,690,000 |
| =14 | Taylor Swift | 24,690,000 |
| =14 | Zara | 24,690,000 |
| =14 | Barcelona | 24,690,000 |
| =14 | Coffee | 24,690,000 |
| =14 | Mr Beast | 24,690,000 |
| =21 | Cat | 16,530,000 |
| =21 | Apple | 16,530,000 |
| =23 | BTS | 13,540,000 |
| =23 | Anime | 13,540,000 |
| =23 | Food | 13,540,000 |
| =23 | Fortnite | 13,540,000 |
| =23 | MLB | 13,540,000 |
| =23 | Al Nassr | 13,540,000 |
| =23 | Vinted | 13,540,000 |
| =30 | PS5 | 11,020,000 |
| =30 | One Piece | 11,020,000 |
| =32 | Messi | 9,026,000 |
| =32 | Happy Birthday | 9,026,000 |
| =32 | Lululemon | 9,026,000 |
| =35 | Harry Potter | 7,367,000 |
| =35 | Ronaldo | 7,367,000 |
| =35 | Football | 7,367,000 |
| =35 | Victoria's Secret | 7,367,000 |
| =35 | Disney | 7,367,000 |
| =35 | Gym | 7,367,000 |
| =41 | Love | 6,066,000 |
| =41 | Ariana Grande | 6,066,000 |
| =41 | Xbox | 6,066,000 |
| =41 | AI | 6,066,000 |
| =45 | Recipes | 4,964,000 |
| =45 | Chocolate | 4,964,000 |
| =45 | Makeup | 4,964,000 |
| =45 | Hello Kitty | 4,964,000 |
| =45 | Yoga | 4,964,000 |
| =45 | Entertainment | 4,964,000 |
| =51 | Jordan | 4,062,000 |
| =51 | Paris | 4,062,000 |
| =51 | Friends | 4,062,000 |
| =51 | Shopping | 4,062,000 |
| =55 | Queen | 3,319,000 |
| =55 | Kim Kardashian | 3,319,000 |
| =55 | Kpop | 3,319,000 |
| =55 | Kylie Jenner | 3,319,000 |
| =55 | Smart | 3,319,000 |
| =55 | Fashion Nova | 3,319,000 |
| =55 | Acting | 3,319,000 |
| =55 | Chinese Food | 3,319,000 |
| =63 | Gymshark | 2,715,000 |
| =63 | Art | 2,715,000 |
| =63 | Nails | 2,715,000 |
| =63 | Workout | 2,715,000 |
| =63 | Angel | 2,715,000 |
| =68 | Michael Jordan | 2,223,000 |
| =68 | Soccer | 2,223,000 |
| =68 | Candy | 2,223,000 |
| =68 | Real | 2,223,000 |
| =68 | Horses | 2,223,000 |
| =68 | Skims | 2,223,000 |
| =68 | Fashion | 2,223,000 |
| =68 | Sleep Music | 2,223,000 |
| =76 | USA | 1,819,000 |
| =76 | Edit Audios | 1,819,000 |
| =76 | Puppy | 1,819,000 |
| =76 | Quotes | 1,819,000 |
| =76 | Motivation | 1,819,000 |
| =76 | Rapunzel | 1,819,000 |
| =76 | Hoka | 1,819,000 |
| =76 | Skincare | 1,819,000 |
| =76 | PandaBuy | 1,819,000 |
| =76 | Travel | 1,819,000 |
| =76 | Arts and Crafts | 1,819,000 |
| =76 | Food Challenge | 1,819,000 |
| =88 | Challenge | 1,487,000 |
| =88 | Sofia | 1,487,000 |
| =88 | Tom Brady | 1,487,000 |
| =88 | DIY | 1,487,000 |
| =88 | Edits | 1,487,000 |
| 93 | Padel | 1,215,000 |
| =94 | Trending | 996,000 |
| =94 | Arta | 996,000 |
| =94 | Shows | 996,000 |
| =94 | Outfit | 996,000 |
| =94 | Matcha | 996,000 |
| =94 | Music Videos | 996,000 |
| 100 | Funny Memes | 810,000 |
As you will notice, many top searches are popular games (like Roblox and Minecraft) or celebrities (like Ronaldo and Kim Kardashian).
Many of these heavily searched keywords are mainstream and have been popular for many years. That means even though they are highly searched, they are not currently trending. But we did find ten keywords worth mentioning from this list that are trending up.
However, before we jump into this list, let's focus on why TikTok searches matter and what type of impact they can have.
First, many people are using TikTok as a Google alternative, which is why TikTok SEO has become such a high-growth topic. As the number of TikTok users continues to grow, the importance of ranking on TikTok for the right keywords rises too.
While we don't believe TikTok will replace Google, properly tracking and optimizing for the search activity on the app can lead to positive results.
To rank well on TikTok, you need a strategy. For instance, That Sound Game used Pro to help tap into TikTok trends, leading to a viral product launch.
And with Semrush Social added into your toolkit, you can manage your accounts across multiple platforms, including TikTok. This can help you automate scheduling, track your top performing posts, and check engagement metrics.
Key Semrush Social features include:
- Social Poster
- Social Tracker
- Social Content Insights
- Social Analytics
- Social Inbox
You can use these tools to find TikTok keywords and create a TikTok SEO strategy that delivers results.
TikTok Insights
Below, we've handpicked some of the top overall TikTok searches that also happen to be trending upward. But you want to be able to do that automatically, and you also want to surface keywords that are less competitive (just like you can do with a traditional SEO tookit).
It's certainly interesting to know that something like Roblox is attracting a lot of TikTok search. And the concept of authority is less important that it is on Google, so you might even be able to tap into it for some viral success.
But there's clearly still huge value to being early to trends on TikTok, and your chances of getting views are higher in a less crowded field. That's where TikTok Insights comes in.
Just like the standard database, it helps you to find emerging trends that will give you a competitive advantage in your niche. But it's specifically built on TikTok data.
You can see the topics and products which have enjoyed the biggest growth in views or posts over the past 7 or 30 days. And if you want to see the videos getting the highest gross volume (posts or views), you can do that too.
The data is hugely valuable. But if you need some more tangible inspiration for content, you can view the top-performing TikToks related to a particular topic from within the tool itself.
And rather than a general top 100 list, you can search specifically within your niche. As well as having preset categories to browse, TikTok Insights allows you to search by hashtag.
And every entry in the database also features a visualization of related hashtags. It's a really powerful tool for supercharging your TikTok content.
You can sign up to now to try out the tool. In the meantime, here are some of the top TikTok searches that are also enjoying overall cross-platform search growth.
1. Roblox
5-year search growth: 25%
Search growth status: Regular
Search Volume (Global): 77.2 million
Description: Roblox is an online platform where users can design, create, and play games created by other users. Some of the top Roblox games include Brookhaven, Adopt Me!, and Blox Fruits. Roblox is one of the most popular gaming platforms, with over 111 million daily active users worldwide.
2. SKIMS
5-year search growth: 1,000%
Search growth status: Exploding
Search Volume (Global): 2.8 million
Description: Founded by Kim Kardashian, Skims is a shapewear and clothing brand that has rapidly grown on social media platforms like TikTok due to influencers and viral videos. In November 2025, the company reached a $5 billion valuation, with annual revenue estimates of over $1 billion. The brand has over 1.6 million followers on TikTok.
3. Padel
5-year search growth: 179%
Search growth status: Regular
Search Volume (Global): 1.5 million
Description: Padel, also known as Padel Tennis, is a racket sport combining tennis, squash, and badminton elements. It is played in doubles on an enclosed court that is approximately 75% of the size of a traditional tennis court. Padel is considered one of the fastest-growing sports, with over 30 million players in 140 countries.
4. Hoka
5-year search growth: 230%
Search growth status: Exploding
Search Volume (Global): 1.7 million
Description: Hoka is a sportswear brand that sells running and athletic shoes. Hoka shoes are made with thick midsoles for added cushioning and support. Videos reviewing Hoka shoes have over 217,000 posts on TikTok, attracting hundreds of millions of views.
[list=topic number=5 category=social-media]
5. Shein
5-year search growth: 72%
Search growth status: Regular
Search Volume (Global): 46.2 million
Description: Shein is an online fast fashion retailer that sells affordable clothing and accessories. The platform uses an on-demand manufacturing model to quickly create trendy items and sell them directly to consumers. The company reported $27 billion in gross merchandise value for the first half of 2025, with YoY growth of 15-20%.
6. Vinted
5-year search growth: 42%
Search growth status: Regular
Search Volume (Global): 20.1 million
Description: Vinted is an online marketplace for buying, selling, and swapping secondhand clothing and accessories. TikTok is a popular place to find Vinted try-on haul or unboxing videos, generating over 1.9 million posts and billions of views. Vinted grew its revenue by 36% last year and upped its profits by 330%, attracting new investment at a $5.9 billion valuation.
7. Matcha
5-year search growth: 219%
Search growth status: Exploding
Search Volume (Global): 2.6 million
Description: Matcha is powdered green tea made from Camellia Sinensis tea leaves. This drink has grown in popularity because it is a healthy alternative to traditional energy drinks. Matcha powder has numerous health benefits, including increased brain function, improved blood sugar management, and reduced risk of heart disease.
Conclusion
This wraps up our list of TikTok's top 100 most searched keywords.
Many of the most popular searches are for mainstream celebrities (Taylor Swift, Ronaldo, Kim Kardashian, etc.). TikTok is also used to find entertaining videos (“funny memes,” “challenge,” etc.).
We will keep this list regularly updated with new search volume data and any new keywords that crop up.