Roblox is an immensely popular online games platform.
The most recent quarterly results showed over 111 million daily active users (DAUs).
“Roblox” searches are up by 957% in the last 10 years.
And the market responded well to the latest earnings call. Roblox stocks have continued to climb throughout 2025, going from less than $60 per share in January to over $130 in October.
I’ve taken a deep dive into the history, user stats, demographics, and stock performance of the Roblox platform.
Key Roblox Stats
- Roblox has 111.8 million daily active users
- Users played Roblox for 27.4 billion hours in Q2 2025
- 80% of Roblox users play on a mobile device
- Brookhaven RP is the most-played experience on Roblox, generating 69.13 billion visits
- Roblox generated revenue of $1.08 billion in Q2 2025
- 23.4 million users make purchases on Roblox every month, with an average spend of $20.48
- Roblox community developers have earned more than $1 billion in the last year
What is Roblox?
Roblox is not strictly a game in itself but rather a massive platform of user-created games and “experiences”.
For example, “Brookhaven RP” is a popular role-playing experience on the Roblox platform. It has received more than 73 billion total visits.
“Brookhaven” searches are up by 75% in the last 5 years.
Its creator, Wolfpaq, is an individual member of the Roblox community. He joined in May 2014, launching Brookhaven in April 2020.
Any member is free to develop their own games in the Roblox Studio, as well as browse the vast catalog of user-created games.
Roblox currently has 6.7 million active experiences and 3.1 million developers.
When Was Roblox Made?
Roblox first came out on September 1, 2006. That means it’s actually older than Minecraft by almost 3 years.
The platform was also live for around two years before its release. An initial version of Roblox was made in 2004, with a limited number of playtesters signing up ahead of the main launch.
Up until 2008, Roblox added some of its own games to the platform to help showcase its capabilities. Since then, all new content has been entirely user-generated.
How Many People Play Roblox?
As of Q2 2025, Roblox has 111.8 million daily active users (DAUs).
That places Roblox well above Minecraft, which has an estimated 15 million DAUs. It’s also ahead of Fortnite, which has approximately 1.5 million DAUs.
Here’s how the number of Roblox daily players has changed over time:
| Quarter | Roblox DAUs |
| Q4 2018 | 13.7 million |
| Q1 2019 | 15.8 million |
| Q2 2019 | 17.1 million |
| Q3 2019 | 18.4 million |
| Q4 2019 | 19.1 million |
| Q1 2020 | 23.6 million |
| Q2 2020 | 33.4 million |
| Q3 2020 | 36.2 million |
| Q4 2020 | 37.1 million |
| Q1 2021 | 42.1 million |
| Q2 2021 | 43.2 million |
| Q3 2021 | 47.3 million |
| Q4 2021 | 49.5 million |
| Q1 2022 | 54.1 million |
| Q2 2022 | 52.2 million |
| Q3 2022 | 58.8 million |
| Q4 2022 | 58.8 million |
| Q1 2023 | 66.1 million |
| Q2 2023 | 65.5 million |
| Q3 2023 | 70.2 million |
| Q4 2023 | 71.5 million |
| Q1 2024 | 77.7 million |
| Q2 2024 | 79.5 million |
| Q3 2024 | 88.9 million |
| Q4 2024 | 85.3 million |
| Q1 2025 | 97.8 million |
| Q2 2025 | 111.8 million |
The latest quarterly results revealed a significant leap in users, increasing 41% year-over-year and more than 14% quarter-over-quarter.
The Roblox game Grow a Garden, launched in March 2025, set a world record in Q2 for the highest number of concurrent users to play a video game. Almost 22 million users were playing at the same time at one point in July.
Since the quarterly report was released, Steal a Brainrot has gone on to achieve even bigger success. In October, it became the first game to hit 25 million concurrent users.
Meanwhile, across the entire Roblox platform, an all-time high of over 32 million concurrent users was also recorded in Q2.
How Many Hours Are Spent on Roblox?
Roblox doesn’t just have a lot of users — it has engaged users.
In Q2 2025 alone, Roblox users spent 27.4 billion hours on the platform.
That’s around 245 hours per quarter for every daily user, or a little under 82 hours per month.
In other words, each daily Roblox user spends approximately 2.7 hours per day playing the game.
The number of hours spent playing Roblox has increased massively in the past few years, increasing young people’s screen time. Here’s a selection of quarterly playtime milestones:
- Q2 2019: 3 billion+ hours
- Q1 2020: 4 billion+ hours
- Q2 2020: 8 billion+ hours
- Q3 2021: 10 billion+ hours
- Q3 2022: 13 billion+ hours
- Q3 2023: 15 billion+ hours
- Q3 2024: 20 billion+ hours
- Q2 2025: 27 billion+ hours
You can see the marked effect of the pandemic on Roblox game time. The platform only surpassed the 4 billion hour mark in Q1 2020, but received 8 billion hours of play time in Q2 2020.
Roblox User Demographics
Roblox Users by Age
Roblox is very popular among children. Over 40 million children aged 12 and under play the game daily.
However, users aged 13 and over account for 64% of total DAUs. They also account for 66% of all hours played.
DAUs among the 13-and-over group grew by 54% YoY in Q2 2025, while hours played grew by 72%.
Here’s a breakdown of hours played on Roblox by age since 2019:
| Quarter | Hours played by Roblox users under 13 | Hours played by Roblox users aged 13+ |
| Q1 2019 | 1.65 billion | 1.24 billion |
| Q2 2019 | 1.82 billion | 1.34 billion |
| Q3 2019 | 2.11 billion | 1.52 billion |
| Q4 2019 | 2.05 billion | 1.56 billion |
| Q1 2020 | 2.68 billion | 2.07 billion |
| Q2 2020 | 4.61 billion | 3.79 billion |
| Q3 2020 | 4.68 billion | 3.87 billion |
| Q4 2020 | 4.4 billion | 3.95 billion |
| Q1 2021 | 4.86 billion | 4.74 billion |
| Q2 2021 | 4.76 billion | 4.9 billion |
| Q3 2021 | 5.37 billion | 5.73 billion |
| Q4 2021 | 5.04 billion | 5.71 billion |
| Q1 2022 | 5.46 billion | 6.3 billion |
| Q2 2022 | 5.03 billion | 6.19 billion |
| Q3 2022 | 5.83 billion | 7.47 billion |
| Q4 2022 | 5.39 billion | 7.32 billion |
| Q1 2023 | 5.99 billion | 8.38 billion |
| Q2 2023 | 5.68 billion | 8.18 billion |
| Q3 2023 | 6.42 billion | 9.49 billion |
| Q4 2023 | 5.91 billion | 9.38 billion |
| Q1 2024 | 6.5 billion | 10 billion |
| Q2 2024 | 6.6 billion | 10.6 billion |
| Q3 2024 | 7.5 billion | 13 billion |
| Q4 2024 | 6.6 billion | 12 billion |
| Q1 2025 | 7.5 billion | 14 billion |
| Q2 2025 | 9.3 billion | 18.1 billion |
Older users (aged 13+) have spent more time engaging with Roblox than younger users in every quarter since Q2 2021. Prior to that, the platform was more popular with younger children.
Roblox also provided a more detailed age breakdown in its 2024 full-year figures. At that point, the age breakdown was as follows:
- Under 9: 20%
- 9-12: 20%
- 13-16: 16%
- 17-24: 25%
- 25+: 19%
Roblox Users by Gender
52% of Roblox users are male. 39% of users are female, with the remaining 9% unknown.
Roblox Users by Geography
Roblox is most popular in “Rest of World”, followed by Europe. But it has a remarkably even split of popularity across four main regions:
| Region | Percentage of users |
| Rest of World | 28% |
| Europe | 26% |
| Asia Pacific | 25% |
| US and Canada | 21% |
Roblox Users by Platform
80% of users access Roblox from a mobile device. 17% play on desktop, and 3% play on console.
Popular Roblox Games
As of July 2025, Brookhaven RP is the most-visited game of all time on Roblox. It has been visited 73.2 billion times.
Blox Fruits is the next-biggest game, with over 55 billion visits. Steal a Brainrot, which only launched in May 2025, is already the fourth-biggest experience in Roblox history.
Here are the top 10 most popular Roblox games and experiences by overall visits, as of October 2025:
| Roblox experience | Total visits |
| Brookhaven RP | 73.2 billion |
| Blox Fruits | 55.27 billion |
| Adopt Me! | 40.64 billion |
| Steal a Brainrot | 34.02 billion |
| Grow a Garden | 32.77 billion |
| Tower of Hell | 26.58 billion |
| Murder Mystery 2 | 22.44 billion |
| MeepCity | 16.26 billion |
| The Strongest Battlegrounds | 14.75 billion |
| Piggy | 13.91 billion |
Roblox Revenue Data
Roblox generates revenue mainly through the sale of its virtual currency, Robux. This in turn can be spent on items within the game.
“Robux” searches are up by 4000% in the last 10 years.
In its accounts, Roblox differentiates between “revenue” and “bookings”. Simply put, revenue is recognized over the estimated average lifetime of a paying user (~27 months), whereas bookings are a more immediate record of purchases made within a given period.
In Q2 2025, Roblox revenue hit $1.08 billion. That figure includes partially deferred purchases from previous quarters, but also only accounts for a fraction of the value of the most up-to-date transactions.
The bookings figure — which Roblox says provides a “timelier indication” of current trends — stands at $1.44 billion.
“Substantially all” of the bookings figure comes from sales of Robux. Here’s how Roblox revenue and bookings have changed over time:
| Quarter | Revenue | Bookings |
| Q1 2021 | $387 million | $652.3 million |
| Q2 2021 | $454.1 million | $665.5 million |
| Q3 2021 | $509.3 million | $637.8 million |
| Q4 2021 | $568.8 million | $770.1 million |
| Q1 2022 | $537.1 million | $631.2 million |
| Q2 2022 | $591.2 million | $639.9 million |
| Q3 2022 | $517.7 million | $701.7 million |
| Q4 2022 | $579 million | $899.4 million |
| Q1 2023 | $655.3 million | $773.8 million |
| Q2 2023 | $680.8 million | $780.7 million |
| Q3 2023 | $713.2 million | $839.5 million |
| Q4 2023 | $749.9 million | $1.127 billion |
| Q1 2024 | $801.3 million | $923.8 million |
| Q2 2024 | $893.5 million | $955.2 million |
| Q3 2024 | $919 million | $1.129 billion |
| Q4 2024 | $988.2 million | $1.362 billion |
| Q1 2025 | $1.035 billion | $1.207 billion |
| Q2 2025 | $1.081 billion | $1.438 billion |
How Much Do Roblox Users Spend?
Roblox is free to use, and the majority of players are not paying users.
However, Roblox hit its highest ever number of Monthly Unique Payers (MUPs) in Q2 2025. 23.4 million users make monthly purchases, up 42% YoY.
The average spend per MUP was $20.48, a 6% YoY increase.
Average bookings per daily average user (ABPDAU) is essentially a measure of how the vast player base is translating into money spent on Robux. In Q2 2025, it increased 18% YoY in the US and Canada, and 11% in international markets.
Across all markets, ABPDAU stood at $12.86, up 7% YoY.
How Much Do Creators Make on Roblox?
Most Roblox users will not be able to use the platform as a significant source of income. However, the top creators can earn major payouts.
Any Roblox developer can charge Robux for elements within the experiences that they create. Under certain circumstances, Roblox allows users to “cash out” those Robux for real currency via a process known as the developer exchange (DevEx).
To do so, a user must have at least 30,000 earned Robux in their account (worth approximately $100). They must also be over 13, with a verified email address, and with a valid DevEx portal (an invitation is sent once a first request is submitted and reviewed).
Developers earned over $1 billion through DevEx in the past 12 months.
In Q2 2025, Roblox paid out $316.4 million in DevEx fees, a 52% YoY increase.
Roblox Stock History
The market reacted positively to Roblox’s Q2 earnings. Stock price jumped 18% in premarket trading.
Roblox (RBLX) stock closed at $124.94 on July 30, 2025, the day before Q2 earnings were released. It rose as high as $149.74, before it ended July 31 at $138.74.
After dipping back down as low as $144.85, Roblox stock has climbed back up to around its July price. As of market close on October 17, it's at $132.92.
Roblox was first floated on the New York Stock Exchange on March 10, 2021. It opened at $69.70.
Rising to $134.72 in November 2021, the stock price then endured a steep decline, dropping as low as $26.87 in June 2022.
After some fluctuations in the next two years, a sustained recovery began in earnest in mid-2024, taking Roblox stocks to an all-time high following the latest earnings call.
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Roblox Goes From Strength to Strength
The latest Roblox figures paint the picture of a thriving platform. Both users and revenue continue to grow, making the gaming ecosystem the biggest of its kind by some distance.
That growth is reflected in recent stock performance.
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