Meta’s launch of Threads in July 2023 quickly set records. In just seven hours, the platform gained 10 million users.
While growth initially slowed down after the initial launch, it picked up again in 2024. Meta has also now shifted their focus to keeping users on the platform and increasing activity rather than adding new users.
This up-to-date guide provides user statistics and other relevant data about the platform. Here’s what you can expect to learn below.
- Top Threads User Statistics
- How Many Threads Users Are There?
- Threads User Growth
- Most Followed Threads Accounts
Top Threads User Statistics
- Threads currently has over 200 million users.
- In just one hour, Threads surpassed 1 million users.
- In 2 days, Threads reached 70 million users.
- Neymar is the most followed Threads account with over 20 million followers.
- Threads currently has over 200 million monthly active users.
How Many Threads Users Are There?
According to the most recent data, there are more than 200 million Threads users.
It took the platform 4 days and 6 hours to reach 100 million users. Since then, the platform has doubled in size and added an additional 100 million users.
Threads saw a larger month-over-month spike in users in December 2023 because of its launch in the European Union. European users can sign up for Threads without linking their Instagram account.
Threads' rise was also seen in the app store rankings. In December 2023, Threads ranked fourth above YouTube and Instagram with 12 million downloads.
Initially, growth slowed down after the first week, but it has picked up significantly since.
Threads reached 100 million users in just 4 days. ChatGPT recently set this record for the fastest growth, but it took them 2 months to reach the 100 million mark.
According to live updates from Mark Zuckerberg on the Threads app, we tracked the timeline of total Threads users in the table below.
It's worth noting that Zuckerberg and the Threads team have stopped providing total user updates.
| Total Users | Time Since Launch | Date |
| 1 million | 1 hour | July 6, 2023 |
| 2 million | 2 hours | July 6, 2023 |
| 5 million | 4 hours | July 6, 2023 |
| 10 million | 7 hours | July 6, 2023 |
| 30 million | 1 day 10 hours | July 7, 2023 |
| 70 million | 2 days 10 hours | July 8, 2023 |
| 100 million | 4 days 6 hours | July 10, 2023 |
| 114 million | 11 days 18 hours | July 17, 2023 |
| 117 million | 18 days 3 hours | July 24, 2023 |
| 120 million | 21 days 9 hours | July 31, 2023 |
| 130 million | 62 days 3 hours | September 5, 2023 |
| 137 million | 123 days 6 hours | November 5, 2023 |
| 141 million | 152 days 8 hours | December 4, 2023 |
| 160 million | 180 days 6 hours | January 1, 2023 |
| 160 million | 239 days 8 hours | March 3, 2023 |
| 190 million | 300 days 6 hours | May 1, 2023 |
| 200 million | 431 days 3 hours | September 9, 2023 |
Sources: Quiver Quantitative, Mark Zuckerberg (Threads), TechCrunch, PCMag
Threads User Growth
According to Mark Zuckerberg, Threads gained 70 million users within 48 hours of its launch. This makes Threads the fastest-growing social network in history by a large margin.
Meta and Threads have broken several records with this unprecedented launch. Previously set by ChatGPT in 5 days, Threads became the fastest platform to reach 1 million active users in only 1 hour.
It also took Threads 7 hours to reach 10 million users. ChatGPT is the only other online service to challenge this number. And it took them 40 days.
Here’s a comparison breakdown showing how long it took for some of the biggest online service brands in the world to reach 1 million and 10 million users compared to Threads.
| Online Service | Launch Year | Time Taken to Reach 1 Million Users | Time Taken to Reach 10 Million Users |
| Threads | 2023 | 1 hour | 7 hours |
| ChatGPT | 2022 | 5 days | 40 days |
| Clubhouse | 2020 | 1 week | 347 days |
| 2010 | 2.5 months | 355 days | |
| Spotify | 2008 | 5 months | 23 months |
| Dropbox | 2008 | 7 months | 19 months |
| 2004 | 10 months | 852 days | |
| Foursquare | 2009 | 13 months | 2 years |
| 2006 | 2 years | 780 days | |
| Airbnb | 2008 | 2.5 years | 4 years |
| Netflix | 1999 | 3.5 years | 9 years |
Sources: Threads, Statista
Threads User Activity
On July 6, 2023, when Threads was launched, 41.79 million daily active users were reported. That number climbed to 49.3 million on July 7.
On July 14, 2023, it was reported that Threads' daily active users had dropped to 23.6 million. This is a sharp decline of 52% in one week.
Based on August 2023 data, Threads' user activity has decreased even more. The platform fell to just 10.3 million daily active users, down over 79% since the peak.
Searches for Threads are climbing after the initial spike at launch.
Despite this initial decline after launching, platform activity has rebounded. In August 2024, Mark Zuckerberg stated that Threads now has more than 200 million monthly active users.
He also mentioned some notable platform activity. Users have created more than 50 million Tags, with "PhotographyThreads," "BookThreads," and "GymThreads" ranking in the top three.
Also, despite Threads' link to Instagram, 63% of all Threads posts are text-only. However, 1 in 4 posts contains at least a single image.
Sources: Similarweb, The Verge, TechCrunch, Social Media Today, TechCrunch, PCMag
Most Followed Threads Accounts
MrBeast was the first account to reach 1 million followers on Threads. He reached this number faster than Mark Zuckerberg.
Neymar is currently the most followed account on Threads. He has amassed a following of more than 20 million since joining the platform.
Here are ten of the most followed accounts on Threads right now.
| # | Account | Total Followers |
| 1 | Neymar | 21.5 million |
| 2 | Selena Gomez | 19.3 million |
| 3 | Kylie Jenner | 16.9 million |
| 4 | Kim Kardashian | 15.6 million |
| 5 | Taylor Swift | 13.7 million |
| 6 | Jennifer Lopez | 13.6 million |
| 7 | Shakira | 11.7 million |
| 8 | Will Smith | 10.8 million |
| 9 | MrBeast | 10.4 million |
| 10 | Miley Cyrus | 10.3 million |
Source: USA Today
Key Takeaways
Threads' rapid growth can be attributed to the massive user base on Instagram and Facebook already. But we still cannot ignore what Meta is accomplishing with its X (Twitter) alternative.
After seeing Threads break the 100 million user record, the new user growth has slowed down a bit, and the platform has shifted its strategy to increase user activity.
To keep pace with this rapid growth, you can check back for regular updates as we gather more data about the platform.