Shrinkflation

Shrinkflation refers to the practice of reducing the size or quantity of a product while maintaining its price, often as a response to rising production costs. This tactic allows manufacturers to manage costs without directly increasing prices, which might deter consumers, by making the reduction in product size less noticeable. Shrinkflation is commonly observed in industries such as food and beverages, household goods, and personal care products, affecting consumers who may not immediately notice the change in product quantity.