Topic

Jirai Kei

Back to topics

Fashion subculture that originated in Japan's Kabukicho district and gained popularity in the early 2020s. The style often features elements resembling Lolita or Dark Girly fashion, including frilled skirts, blouses, and prominent platform heels, with a distinctive accessory being the MCM backpack. Jirai Kei primarily appeals to individuals who are drawn to a melancholic and unique aesthetic in their fashion choices.

12mo growth

+35%

Search/mo

110K

CPC

$0.20

Outlook

Exploding

Channel signal

tiktok

6K

instagram

5K

youtube

1K

linkedin

22

facebook

3K

twitter

292

reddit

8K

pinterest

25K

Categories

FashionClothingConcept

Ready to scale?

Delegate 70% of the GTM work to Ultron within 6 weeks.

Try for free