Outbound Communications and Anti-Spam
Ultron can send email and messages on your behalf and run outreach at scale. That power comes with the law attached. When Ultron sends on your behalf, you are the sender in the eyes of the law, and the anti-spam and marketing rules of every recipient's jurisdiction apply to you. This policy sets out what you must do, what you must never do, and what happens when messages sent through Ultron are reported as spam.
You are the sender
Ultron is the tool; you are the sender. When you ask Ultron to send an email or a message, or you set up an outreach sequence, the message is sent on your behalf and for your purposes. The anti-spam, marketing, and privacy laws that govern that message apply to you as the sender, in every jurisdiction where a recipient sits. Using an agent to send does not change who is responsible — it is still you.
The rules you must follow
For every message you send through Ultron, you must:
- Have a lawful basis to contact the recipient — consent where the law requires it, and a legitimate reason otherwise.
- Identify yourself honestly. Accurate “from” and “reply-to” details, a subject line that is not deceptive, and a clear indication of who is writing.
- Include a valid physical postal address where the law requires one (for example, CAN-SPAM).
- Make clear when a message is a commercial or marketing message.
- Give a working way to opt out, and honour opt-outs promptly.
- Keep and respect a suppression list of everyone who has opted out or bounced.
Consent and lawful basis
Different regimes set the bar differently, and the strictest applicable one governs each recipient. CASL and the EU and UK e-marketing rules generally require prior consent for unsolicited marketing to individuals; CAN-SPAM permits certain unsolicited commercial email provided the identification and opt-out rules are met. Business-to-business outreach may rely on legitimate interest in some jurisdictions but not others. It is your job to know which applies to the people you are contacting and to hold the evidence of your basis.
Opt-out and suppression
An opt-out is a promise. When someone asks to stop hearing from you, you must stop — within the window the law allows and across future sends. Maintain a suppression list, apply it before every send, and never re-add someone who has opted out. Do not charge, log in, or make someone jump through hoops to unsubscribe.
What is never allowed
The following are prohibited on Ultron regardless of jurisdiction, and overlap with the Acceptable Use Policy:
- Purchased, rented, scraped, or harvested contact lists.
- Deceptive subject lines, forged headers, or disguised sender identity.
- Sending to people who have opted out or to known spam-trap addresses.
- Phishing, scams, malware distribution, or any message designed to defraud.
- High-volume sending engineered to evade spam filters or reputation systems.
What we provide
Ultron gives you controls that make compliant sending easier — opt-out handling, suppression, sending throttles and warmup, and per-send records. These are tools, not a compliance guarantee. Turning them on does not transfer the legal duty to us, and turning them off does not excuse a breach. The obligation to send lawfully stays with you.
Enforcement
We watch for spam signals: complaint rates, bounce rates, spam-trap hits, and abuse reports. When an account trips them, we may throttle sending, require you to fix the underlying list or practice, or suspend outbound sending. Severe or repeated abuse leads to termination under the Acceptable Use Policy. We may also be required to act to protect the deliverability and reputation of the platform for everyone else.
Reporting spam
If you received a message sent through Ultron that you believe is spam, report it to abuse@51ultron.com with the full message and headers where possible. Reports go to the trust and safety team and feed our enforcement.